Have ever wondered why your lead generation website isn’t getting the results you’re expecting? Are you wondering why the heck people aren’t flocking to your forms like salmon flocking to the Capistrano? We’re busting out our Billy Mays salesmanship to show you, yes YOU, how to get the most out of your website by using just 10 simple tricks to generate more leads from your website.
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Down time between major marketing campaigns is often viewed as a boring period for lead generation. However, having down time is actually a really great thing because it gives a company some free time to experiment with different strategies and get creative. Filling in the down time between your bigger advertising strategy doesn’t have to cost a lot or even require a heavy deal of planning. Inc Magazine recently interviewed 7 marketing firms and asked them to share their information on ideas to run a smart, mini-lead generation campaign that could possibly change the way a company creates lead sources in the future.
Here’s what the experts said:
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For decades lead generation and lead management experienced very few significant changes, but now the field is constantly in flux thanks to social networks that have thrown a wrench into many lead generation strategies. It’s not just that marketers have to adjust their plans to these new social networks, they also have to stay up to date as Twitter, Facebook, Linkedin and the smaller networks continuously tweak their functionality. Each new feature can completely operate lead automation practices because what works well one month might be completely irrelevant the next. For example, Facebook recently revamped their Facebook Insights tools which work as a sort of analytics for Facebook pages. If you’re using Facebook to generate leads, here are three key areas to pay attention to over the next couple months and work into your lead generation strategies.
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Because ClickPoint is a fairly small software company, we’re afforded a lot of luxuries that the big companies don’t have. For one, our developers and customer support personnel sit within 30 feet of each other, which opens up the company to a lot of communication. Developers can check in with support to see how well new features are being received, and support can also get in touch with our developers immediately if they have a pressing concern about our product. Complete transparency within the company has been one of our big goals and has fostered a team mentality within the company.
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We will be expanding our support services to offer support from 6am to 7pm Arizona time to help our clients within the Eastern Standard and Central Time Zones. During these new hours, customers will be able to access support via chat, phone, or e-mail for our expanded coverage.
We also want to inform all of our clients that we have launched a second data center in Chicago, IL.
What does this mean to us?
Our second data center provides complete failover for your lead receiver. A perfect instance of the effectiveness of this solution was witnessed last night. On January 5th, at 10pm, we experienced a database issue in our main datacenter that degraded our initial lead receiver. Because of our failover in our second datacenter 100% of your leads were still recovered. This redundancy offers ClickPoint clients the highest level of protection from data loss.
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