Achieve 122% Lift in Qualified Lead Volume with Lead Management

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DirectBusinessLending.com Achieves 589% Lift in ROI, & 122%Lift in Qualified Lead Volume with LeadExec Lead Management and AdWords Integration

Like most lead generation companies, DBL suffered from a significant percentage of unqualified leads. Customers are often entering false or erroneous credentials, or simply not the target customer needed.  LeadExec has long been used to collect and score leads before routing them to the call center CRM, SalesExec. This process includes checking name, email, phone number, address, and other custom criteria to remove unqualified leads, and score remaining qualified leads.

Adwords search is the primary source of leads, but acquiring leads at a good CPL (Cost Per Lead) was not the problem. Achieving the volume of qualified leads in order to scale the business at the right CPL was a different story.  The challenge was to determine the relationship between converting keywords and qualified leads in order to remove wasted marketing spend and focus on keywords that resulted in profitable closed deals.

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Lead nurturing is all about, laying the bricks

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RomeRome wasn’t built in a day, but they were laying bricks every hour, if you build it they will come, you get the idea. Enough with the Clichés.

Drip email marketing is a feature that is always ever evolving, brilliantly crafted within our SalesExec lead management software solution. SalesExec lead nurturing enables users of our system to implement an easy-to-use method for marketing to their leads. Lead nurturing is a powerful marketing strategy, if implemented correctly. In comparison to other forms of marketing, where you can experience difficulty in tracking your return on investment (ROI), lead nurturing is straightforward, easy to quantify, and low on risk. A well-structured sales lead nurturing campaign develops a relationship between your business and your lead or prospect. It’s one of the many successful features that benefit the users of SalesExec and this ladies and gentlemen is where we separate ourselves from the pack.

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TCPA compliance solution for marketers, call centers, and sales teams

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tcpa-new-3.8ClickPoint Software, an industry leader that provides lead management software to marketers, sales teams and call centers, unveils its solution this week to provide TCPA (Telephone Consumer Protection Act) best practices in response to their newest update to existing requirements.  The online lead generation industry, sales industry, and call centers are all affected by these new TCPA compliance requirements. These TCPA compliance requirements go into effect on October 16th, 2013 in ways that will require both time and resource allocation.  Finding solutions that enable compliance, while not degrading operational efficiency, will be of the utmost importance to all companies that provide leads to their sales force and to marketers who supply leads to lead buyers.

ClickPoint has built a patent pending lead certification solution that enables both lead sellers and lead buyers to certify leads that are obtained on websites, web-forms, or by third party lead capture forms.  The solution ensures that consent text is present on a website, and that consent to be called on their mobile device by an automated dialing solution was given by a consumer visiting a website or landing page.  The ClickPoint solution captures analytic data such as time on site, pages visited, IP address, and confirms that a consumer did provide express consent by accepting the consent terms of service shown on a website.

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Lead Distribution System – News You Can Use!

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“The ClickPoint development team is moving very fast to get our web version of LeadExec completed and ready for beta testing. We are also in the planning stages to launch a new IVR phone routing solution and integrate with more companies that can drive value like TheOfferMachine. The integration with TheOfferMachine has opened up the potential of launching LeadExec quic1kly and offering a full service solution with more landing page and form options. We can now launch an offer in EDU that would take developers weeks or months to get off the ground. The new Welcome Kit is also a great tool to help customers get going as quickly as possible. If you get a chance please download the kit and let us know what you think.”

– Gabriel Buck, CEO, ClickPoint Software

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Lead Management welcome kit designed to help you launch quickly

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TeamIf you have ever launched a lead distribution solution you know as well as I do, that it can be daunting. With LeadExec 4.0 and our new web version set to release in October, we are doing everything we can to simplify the process. Once you come on board we want you to have a detailed welcome kit that allows you to do as much or as little work as possible before meeting with our team. Yes, we love to train our clients but we also want to empower you to use the software and we think our new welcome kit is step in the right direction.

setupWe separated the kit into a Basic, Intermediate, and Advanced section. If you jump to the LeadExec training page you can easily click on each section and it will take you to the section that matters most to you. Additionally, we also provided a priority sections that tell you where to access the specific section in our software and it also gives you a link to the specific section in the document. We hope that this layout and the PDF index will give all of our customers quick access to the content that will help them most.

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