Mostly, people think in straight lines. Some find lateral thinking good for innovation and problem solving. However, for some problems, the best solution is circular thinking. That’s the best way to approach combining Marketing Automation (MA), Lead Management Automation (LMA) and Customer Relationship Management (CRM) tools.
Keeping sales teams motivated is sometimes difficult. Sure, you can incentivize. You can tweak the reward program or create breaks on the comp plan with better rewards for those with higher conversion rates. But sometimes this isn’t enough. Here’s another way of thinking about it…
Lead generation a science expressed as the art of the landing page
The science of lead generation continues to evolve. Many organizations now have the design of webpages to maximize clicks and generate leads down to a fine art. Talented user experience (UX) designers are essential members of any web team.
A sense of justice is ingrained in all of us. Most people have a value and belief system that wants to see justice served by an open, fair and transparent process. Many question anything described as an ‘open and shut case’.
A long time ago in a pre-digital world…
Imagine a time before the Internet, email, social media and mobile devices and all the digital stuff we take for granted today. Thirty years ago, if you went on a training course for advertising space with any publishing company of newspapers, magazines or periodicals, a basic scenario was often put to newbies: