Ah the Trade Show. The classic way to try to generate wide reaching exposure in the quickest amount of time possible. Despite the changes in marketing thanks to the internet, trade shows are still one of the most popular ways for a company to generate interest around their brand and create new leads. The world’s largest tradeshow, The Consumer Electronic Show in Las Vegas, posted record breaking attendance numbers. Ditto for Mobile World Congress. Trade shows still hold a lot of marketing value but despite all the new ways tech has given us to generate leads, a lot of companies haven’t adapted their trade show strategy for the current environment. As a result they’re not generating enough leads at trade shows to make them worth while. If your company will be at a trade show this year here are 8 tricks to generate more leads: Continue reading →
Everyone is talking about Pinterest now days. The popularity the website has gained in the press has become overwhelming over the last couple of weeks but many companies are still uncertain about the site and how they can use it to generate leads. Right now everyone is still uncertain about what will and won’t work on Pinterest, but we have some good ideas on how to use Pinterest to generate leads for B2B companies. To help you out, ClickPoint Chronicles will be focusing the entire week on Pinterest and how you can create a unique and effective strategy to generate leads from the world’s fastest growing social network. Identify Your Most Visual Content Continue reading →
Because ClickPoint is a fairly small software company, we’re afforded a lot of luxuries that the big companies don’t have. For one, our developers and customer support personnel sit within 30 feet of each other, which opens up the company to a lot of communication. Developers can check in with support to see how well new features are being received, and support can also get in touch with our developers immediately if they have a pressing concern about our product. Complete transparency within the company has been one of our big goals and has fostered a team mentality within the company. Continue reading →
Microsoft recently released their Roslyn Community Technology Preview. The Roslyn project gives developers access to the Visual Basic and C# compiler information through APIs. As described by Microsoft, “the Roslyn CTP previews the next generation of language object models for code generation, analysis, and refactoring, and the upcoming support for scripting and interactive use of VB and C#.” While that statement may seem pretty innocuous, this project is actually a very big deal. This will give developers greater ways to dynamically analyze code, refactor and generate code on the fly. Why Roslyn is Important for Business Software: Let’s say I have a Lead Receiver Service that accepts leads from a client. My Lead Receiver may accept SOAP or Restful data transfers from a client. The Receiver will process the Lead, store the Lead in the data store and send notifications that a Lead was received. When the service fails and… Continue reading →
There’s probably 5 million different products and services you can buy that are suppose to help determine which of your lead sources and marketing avenues are the most successful and which ones are a black hole sucking money out of your business. Unfortunately a lot of Marketers and Lead Generators still have a hard time determining which of their channels is best. This is due to the fact that a lot of sources, such as TV and newspaper advertising are still hard to gauge despite their widespread use. The emerging field ofvoice-based marketing automation is working to address these measurement challenges because it is becoming more important to determine the right metrics for campaign measurement. Ifbyphone, a leader in voice-based marketing automation, assembled statistics on how marketers currently measure ROI. What tools are they using? What key metrics are they tracking? Use this knowledge to start planning your own… Continue reading →
