Facebook has been the Internet’s darling for the past eight years, throwing the funnest party on the internet that everyone wants to attend and marketers want to use to their advantage. Before the dawn of Facebook’s triumph, Google reigned supreme as the go-to solution for Internet Marketing. Facebook has managed to steal a lot of Google’s thunder, but a recent study has show that even though Facebook has all the hype, Google’s display ads are eight times more effective than Facebook’s. Continue reading →
For the last few years most marketers have looked at social media with mere curiosity, but new surveys are showing that social media is quickly evolving into an important avenue for lead generation. BtoB compiled a report titled, “Social Media Marketing: A Surge in Adoption” and found that this year 32% of marketers are “very” or “fully” engaged in marketing through social channels, compared with 21% in 2011. For 2013, the study projects that 53% will be intensely engaged in social media marketing, with 97% of all marketers involved with social media to some degree. Continue reading →
Cost Per Click (CPC)lead generation campaigns (CPC) are valuable traffic drivers. They can give you a nice boost while you’re trying to ramp up other lead generation strategies. The only problem is that CPC could be doing a lot more considering that half the time the ads don’t work. We’ve always recommended that CPC should only account for 20% of a company’s lead generation strategy. Betting the bank on CPC is one of the most unhealthy ways to try to gain long term success, and new research is proving this to be true. Continue reading →
Landing pages are vital to any lead generation strategy because they are the exact point when a potential lead because a real lead that you can use to sell your products to. Regardless of whether you’re using an SEO, Social Media, CPC, or E-mail marketing strategy to generate leads, you need to make sure you have an awesome landing page that is optimized to to capture leads. If you’re feeling clueless about where to start with your landing pages, or just want to bone up on your knowledge and make sure your current pages are great, then this quick infographic will be your guide to getting the best landing pages setup. Continue reading →
Almost every lead generation campaign can benefit from improved Search Engine Optimization results. Organic search traffic funneled to your landing pages will yield a higher volume of leads over time. If a quick Google search of your business’s name isn’t yielding much of anything about your company, you’ve got some catching up to do on your search engine optimization, or SEO. Adding search-friendly elements and keywords to your site to improve your company website’s visibility in search engine algorithms can be a huge asset to your lead generation strategy, not to mention your business and profits. SEO optimization takes skill, but before you run out and hire an SEO team, here are a few essential tips you can try are your own and start generating more leads through SEO right now. Continue reading →
