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	<title>ClickPoint Software</title>
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	<description>Lead Management, Lead Distribution, Lead Distribution Systems, Leads, Lead Scoring, Lead Filtering</description>
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		<title>The Forecast Of 7 Lead Generation Trends For 2012 And What To Do About Them</title>
		<description><![CDATA[It’s safe to say when Facebook launched in 2004, most marketers didn’t realize social networking and social media would forever change how business is done. Don’t feel too bad if you were among them — Facebook co-founder Mark Zuckerberg probably had no idea he was unleashing a game-changing, lead-generating marketing tool at the time, either. Lots of marketing tools, tactics and trends began to gain traction with consumers as 2011 came to a close, and they continue to show promise for improved lead generation this year. Here’s what we think savvy inbound marketers should keep in mind as they plan, budget, analyze and adapt their lead generation and lead management strategies for 2012.

1. Mobile/M-commerce: Virtual Grocery Shopping in the Subway
Between tablets and smartphones, mobile is going to reach a tipping point. Last summer, UK-based grocer Tesco began testing virtual grocery shopping in subways and at bus stops in Seoul, South&#8230;]]></description>
		<link>http://www.clickpointsoftware.com/blog/index.php/2012/02/22/the-forecast-of-7-lead-generation-trends-for-2012-and-what-to-do-about-them/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-forecast-of-7-lead-generation-trends-for-2012-and-what-to-do-about-them</link>
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		<title>Confused By LinkedIn? Here&#8217;s How To Revamp Your Profile And Generate More Leads</title>
		<description><![CDATA[I&#8217;ll admit it. I&#8217;ve never been a huge fan of LinkedIn and as a result my profile and activity over the last couple months has definitely wilted. The problem for me is that LinkedIn doesn&#8217;t seem as exciting as Twitter or as cozy as Facebook. Yet the truth is that there are more professionals on LinkedIn than any other network, and it can be a great source of B2B leads.
Making sure your LinkedIn profile is optimized to be more attractive to potential leads is a must, so here are 8 tips to help you get your LinkedIn profile page revamped so you can generate more leads through LinkedIn.I have to admit, I have neglected my LinkedIn profile and activity in the last few months. It certainly isn’t as exciting a network as Facebook or Twitter; but I guess that’s not really the point of it.

Update your profile:&#8230;]]></description>
		<link>http://www.clickpointsoftware.com/blog/index.php/2012/02/20/confused-by-linkedin-heres-how-to-revamp-your-profile-and-generate-more-leads/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=confused-by-linkedin-heres-how-to-revamp-your-profile-and-generate-more-leads</link>
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		<title>Want To Get Back Old Customers? Try These Tips</title>
		<description><![CDATA[New sales leads don&#8217;t always have to come in the form of a new person with new information. Sometimes it can be just as effective to treat lost customers the same way you would a new lead. Every business hopes its customers are loyal, but the reality is, we’ve all lost customers—whether it’s because they went to a competitor or they just stopped buying for no apparent reason. No matter the reason why they left, here are a few ideas you can use to win back former customers.

Put your old customers into buckets
Before anything else, you need to segment your customer list based on purchase behavior so you know who to send to just like you would when qualifying a lead. If you have customer purchase data in a CRM system or e-commerce platform, run a report to find out the last date they bought from you. At the&#8230;]]></description>
		<link>http://www.clickpointsoftware.com/blog/index.php/2012/02/17/want-to-get-back-old-customers-try-these-tips/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=want-to-get-back-old-customers-try-these-tips</link>
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		<title>Survey Reveals Businesses Still Use Email Marketing More Than Social Media To Generate Leads</title>
		<description><![CDATA[More marketers are trying more ways to find new customers. That&#8217;s the top-line finding of the Chief Marketer 2012 Prospecting Survey, fielded in November and December 2011 to 833 responding marketing professionals in all verticals of B2B and B2C marketing.
The reason is increased reach. &#8220;Prospects don&#8217;t answer their phones very often,&#8221; said one B2B respondent. &#8220;So you have to hit them from 360 degrees.&#8221;
The profusion of new channels is a mixed blessing, however. &#8220;They make marketing harder, in that the speed and force of information make capture difficult,&#8221; said another respondent. &#8220;But the number and interactivity of new channels makes for more opportunities.&#8221;

Big Picture
Respondents told the surveyors that their attention is split between prospecting new customers for their goods and services (44% this year) and taking care of those with whom they have transacted in the past, but with an eye to building brand awareness that&#8230;]]></description>
		<link>http://www.clickpointsoftware.com/blog/index.php/2012/02/17/survey-reveals-businesses-still-use-email-marketing-to-generate-leads/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=survey-reveals-businesses-still-use-email-marketing-to-generate-leads</link>
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		<title>Three Problems Companies Face When Generating Leads, And How To Fix Them</title>
		<description><![CDATA[Many companies think that generating leads is all about increasing web traffic, but unfortunately they don&#8217;t have a system in place to utilize an increase in web traffic so most leads fall by the wayside. In essence, many companies are trying to use a high pressure water hose to fill a thimble with water. While they may be a testament to an increased awareness of your brand, an improved visibility and the excellence of your content, high levels of traffic have no tangible value. Marketers have bemoaned the fact traffic doesn&#8217;t yield itself to much more than quantification and segmentation.
While businesses agree that web traffic value is critical to measure, a mere 17% of the companies studied have such processes in place. Rather than reveling in web traffic glory you’d be better off asking yourself, &#8220;What am I doing with all that traffic? Have I got practices in place that will ensure these visitors come back to my&#8230;]]></description>
		<link>http://www.clickpointsoftware.com/blog/index.php/2012/02/15/three-problems-companies-face-when-generating-leads-and-how-to-fix-them/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=three-problems-companies-face-when-generating-leads-and-how-to-fix-them</link>
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		<title>ClickPoint Software LeadExec Referral Program</title>
		<description><![CDATA[ClickPoint Software received an overwhelming response from our customers when we introduced the LeadExec Referral Program. Due to the high participation we are extending the program for another two months. LeadExec customers can receive $200 towards their service when they refer a friend to us. Please see the details of the program below to claim your rewards.






		
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]]></description>
		<link>http://www.clickpointsoftware.com/blog/index.php/2012/02/10/just-in-time-for-the-holidays-clickpoint-software-announces-leadexec-referral-rewards-program/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=just-in-time-for-the-holidays-clickpoint-software-announces-leadexec-referral-rewards-program</link>
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		<title>B2B Companies Should Focus Social Media Efforts On LinkedIn To Generate More Leads</title>
		<description><![CDATA[Most companies are making strong pushes on Facebook and Twitter to generate leads via the social networks. While those two networks are great for B2C companies, a recent study by HubSpot shows that B2B lead generation is a lot stronger on LinkedIn. Social networks are made for customers, but every social platform isn’t for every company. For instance, B2B companies can’t possibly acquire leads and enhance client acquisition by simply creating a Facebook page or thinking like a publisher using Twitter. While social networks can boost brand awareness, such approach is too casual for a B2B company. A B2B company can’t gauge the efficiency of their social accounts in drawing leads by simply having a presence on Facebook or Twitter.

HubSpot reported that LinkedIn generates the highest visitor-to-lead conversion rate at 2.74%. HubSpot used over 5,000 businesses for the study, and reveals that LinkedIn conversion rate is actually 3&#8230;]]></description>
		<link>http://www.clickpointsoftware.com/blog/index.php/2012/02/10/b2b-companies-should-focus-social-media-efforts-on-linkedin-to-generate-more-leads/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=b2b-companies-should-focus-social-media-efforts-on-linkedin-to-generate-more-leads</link>
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		<title>Generate More Leads Using Pinterest Than LinkedIn, YouTube, and Google+ Combined</title>
		<description><![CDATA[&#8220;What the heck is Pinterest and how can it help me with online lead generation?&#8221; Those are two questions I&#8217;ve been hearing a lot on the web over the past week or two. On January 31st a study was released by Shareaholic that showed Pinterest drives more referral traffic than Google+, LinkedIn, and YouTube combined. The amount of leads a company could potentially generate from Pinterest is ridiculously huge, but almost everyone on the internet is perplexed about how to use Pinterest as a great marketing tool. The great thing about Pinterest is that it&#8217;s an incredibly simple platform that doesn&#8217;t require constant maintenance like Facebook and Twitter. Think of it like a condensed form of Tumblr. The purpose of Pinterest is to just share cool crap that you see on the internet, which means you don&#8217;t even have to promote your product directly to get referral traffic to your lead generation pages&#8230;]]></description>
		<link>http://www.clickpointsoftware.com/blog/index.php/2012/02/03/generate-more-leads-using-pinterest-than-linkedin-youtube-and-google-combined/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=generate-more-leads-using-pinterest-than-linkedin-youtube-and-google-combined</link>
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		<title>Learn How To Tweet The Right Way With These Simple Tips</title>
		<description><![CDATA[Thanks to the widespread use of Twitter, a lot of businesses are now trying to use the micro-blogging site as a viable way to generate leads. Twitter is an awesome social network for lead generation because high quality Tweets can spread faster than wildfire which. Unfortunately, we see a lot of businesses going about Twitter completely wrong and rather than generating leads from all of their efforts, they&#8217;re just adding to the noise and getting ignored.
Yesterday, researchers from MIT, Carnegie Mellon, and Georgia Tech released their study after analyzing 43,000 crowd-sourced responses over the course of the year. The aim of the study &#8211; titled &#8220;Who Gives a Tweet: Evaluating Microblog Content Value&#8221; &#8211; was to find out what qualities comprise great tweets and what to avoid for bad tweets. The analysis provided in the study seems like common sense to users who have been on Twitter for years, but&#8230;]]></description>
		<link>http://www.clickpointsoftware.com/blog/index.php/2012/02/01/learn-how-to-tweet-the-right-way-with-these-simple-tips/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=learn-how-to-tweet-the-right-way-with-these-simple-tips</link>
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		<title>Generate Leads From Your Website More Effectively With These 10 Tips</title>
		<description><![CDATA[Have ever wondered why your lead generation website isn&#8217;t getting the results you&#8217;re expecting? Are you wondering why the heck people aren&#8217;t flocking to your forms like salmon flocking to the Capistrano? We&#8217;re busting out our Billy Mays salesmanship to show you, yes YOU, how to get the most out of your website by using just 10 simple tricks to generate more leads from your website.

1. Simplify your forms. Do you know anyone who likes filling out 30 lines of personal info? Everyone hates it. Making every field a required item on the form drives away inquiries. Nobody likes filling out online forms, and every required field you add drives away another inquiry. Keeping forms as simple as possible will yield higher numbers.
2. Strengthen your offers. To continue the thought above — are you giving visitors something worthwhile? If 5% off isn’t generating leads, maybe 10% will&#8230;]]></description>
		<link>http://www.clickpointsoftware.com/blog/index.php/2012/01/27/generate-leads-from-your-website-more-effectively-with-these-10-tips/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=generate-leads-from-your-website-more-effectively-with-these-10-tips</link>
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