Ok, if you haven’t heard my LeadCritic interview, stop reading this and listen to that interview first. Then come back here for the rest of my message.
Ok you listened to the interview, now what?
You want to break into the lead space because you either worked at a company that sold leads or you happen to know a few people that could use some more leads. I am going to be the first one to tell you to slow down.
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I would like to think in a perfect world we as managers and CEOs would just know everything from the get go. The truth is that running a software company takes a great amount of trial and error. The long road to success comes only from learning what your customers really need from their software.
Finding ways to reduce the time it takes between trial and the errors that follow is what we have determined to be the key to success. When we decided to launch our debt software we decided we would have our potential customers take a much more active role in the design process. This included many conference calls and planning sessions. I admit that in the past we as a company solicited advice from customers but never really engaged them through the entire process.
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Ok, I know there are a lot of people out there right now holding on for dear life and I couldn’t be more sympathetic. It’s a scary time for us that fall into the generation x age range. Most of us came out of college thinking the world was at our finger tips. Saving money was something most of just didn’t think about. I have never been in a situation like the one our economy is in right now, so I won’t pretend to be an expert. But my intuition tells me that there is opportunity in times like this and I think you just have to know where to look.
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One of the benefits of being a software provider to both lead sellers and lead buyers is data metrics. We have the ability to work with lead scoring, reporting, and metrics that can give us valuable insight into the world of leads.
Which leads work best?
I will tell it like it is. If you want to spend less time chasing leads there is a strong movement towards offline marketing like radio, tv, and direct mail. These avenues are helping companies spend less time trying to chase down leads. However, if you have the right software that can help you make educated decisions, leads generated online can be more cost effective. It all comes down to cost per closed deal.
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I wanted to start our blog off with the story of how we became ClickPoint. I think it’s always important to get a good feel for an organization before you do business with them. In all truthfulness I never imagined that I would be running a software company. I always envisioned myself working as the head of an ad agency, marketing company, or some kind of organization where I could use the creative side. It all happened about 6 years ago when I got my first real experience working with programmers and developers on small projects for a marketing company where I was vice president. I immediately saw that although you have to be much more patient with software there is tremendous opportunity to use your creative attributes.
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