Most companies are making strong pushes on Facebook and Twitter to generate leads via the social networks. While those two networks are great for B2C companies, a recent study by HubSpot shows that B2B lead generation is a lot stronger on LinkedIn. Social networks are made for customers, but every social platform isn’t for every company. For instance, B2B companies can’t possibly acquire leads and enhance client acquisition by simply creating a Facebook page or thinking like a publisher using Twitter. While social networks can boost brand awareness, such approach is too casual for a B2B company. A B2B company can’t gauge the efficiency of their social accounts in drawing leads by simply having a presence on Facebook or Twitter.
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“What the heck is Pinterest and how can it help me with online lead generation?” Those are two questions I’ve been hearing a lot on the web over the past week or two. On January 31st a study was released by Shareaholic that showed Pinterest drives more referral traffic than Google+, LinkedIn, and YouTube combined. The amount of leads a company could potentially generate from Pinterest is ridiculously huge, but almost everyone on the internet is perplexed about how to use Pinterest as a great marketing tool. The great thing about Pinterest is that it’s an incredibly simple platform that doesn’t require constant maintenance like Facebook and Twitter. Think of it like a condensed form of Tumblr. The purpose of Pinterest is to just share cool crap that you see on the internet, which means you don’t even have to promote your product directly to get referral traffic to your lead generation pages on the web. Here are 5 tips to help your Pinterest account standout and gain more referral traffic.
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Thanks to the widespread use of Twitter, a lot of businesses are now trying to use the micro-blogging site as a viable way to generate leads. Twitter is an awesome social network for lead generation because high quality Tweets can spread faster than wildfire which. Unfortunately, we see a lot of businesses going about Twitter completely wrong and rather than generating leads from all of their efforts, they’re just adding to the noise and getting ignored.
Yesterday, researchers from MIT, Carnegie Mellon, and Georgia Tech released their study after analyzing 43,000 crowd-sourced responses over the course of the year. The aim of the study – titled “Who Gives a Tweet: Evaluating Microblog Content Value” – was to find out what qualities comprise great tweets and what to avoid for bad tweets. The analysis provided in the study seems like common sense to users who have been on Twitter for years, but there’s a lot of valuable information the study can provide to companies looking to start campaigns to generate leads from Twitter.
Here are a few tips that we’ve drawn from their findings:
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Have ever wondered why your lead generation website isn’t getting the results you’re expecting? Are you wondering why the heck people aren’t flocking to your forms like salmon flocking to the Capistrano? We’re busting out our Billy Mays salesmanship to show you, yes YOU, how to get the most out of your website by using just 10 simple tricks to generate more leads from your website.
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Down time between major marketing campaigns is often viewed as a boring period for lead generation. However, having down time is actually a really great thing because it gives a company some free time to experiment with different strategies and get creative. Filling in the down time between your bigger advertising strategy doesn’t have to cost a lot or even require a heavy deal of planning. Inc Magazine recently interviewed 7 marketing firms and asked them to share their information on ideas to run a smart, mini-lead generation campaign that could possibly change the way a company creates lead sources in the future.
Here’s what the experts said:
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