Our focus today is on CPC and what a CPC specialist does to create unique leads that have high quality and ROI. CPC Definition – Cost Per Click (this is a great way to augment your SEO efforts and create more unique leads.) To review, there is a set criteria we use in order to decide who we interview. The companies we interview must have a good standing reputation in the industry. We want companies that have a successful model and are willing to share a bit of their success with us in an interview. The purpose of these interviews is to learn from companies that have already put in many hours of hard work to establish themselves as a reputable company. You learn specific marketing methods and the specific companies that utilize them. On our interview Lead buyers will be able to hear the questions that should really be… Continue reading →
This is the question everyone asks me and there are so many answers it’s hard to keep it simple. It really comes down to knowledge and risk. There are many ways you can create your own leads leveraging existing technology. To do it on a grand scale you need money, knowledge, and a healthy amount of courage. It can give you an anxiety attack putting your hopes in a marketing method without knowing a predictable outcome. This is where experience, knowledge, and trial and error come into play. I will summarize the main ways that you can create leads and the benefits and risks for each. 1. SEO (Search Engine Optimization) SEO is the art of getting your website to rank for a given keyword or range of related keywords across major search engines without paying for clicks. What you are paying for is the building up of one way… Continue reading →
