For decades lead generation and lead management experienced very few significant changes, but now the field is constantly in flux thanks to social networks that have thrown a wrench into many lead generation strategies. It’s not just that marketers have to adjust their plans to these new social networks, they also have to stay up to date as Twitter, Facebook, Linkedin and the smaller networks continuously tweak their functionality. Each new feature can completely operate lead automation practices because what works well one month might be completely irrelevant the next. For example, Facebook recently revamped their Facebook Insights tools which work as a sort of analytics for Facebook pages. If you’re using Facebook to generate leads, here are three key areas to pay attention to over the next couple months and work into your lead generation strategies. Continue reading →
To succeed in any business you have to know your audience. If the demographic’s you’re looking to appeal to aren’t at one watering hole then you must go find them at the next. We’ve written a couple blog posts about how Facebook can be one of the most effective places to generate new leads. People spend more time on Facebook than any other website, and when people share information on Facebook it is usually higher quality and has a higher level of engagement than other websites. Even though Facebook has the most users of any social network it’s hard to pinpoint exactly who’s on Facebook. LinkedIn is mostly business people, Twitter is heavy with journalists and young adults. But what’s the average Facebook user look like? Here’s a handy infographic from JESS3 that shows who the average Facebook user is and what they do on the site. Continue reading →
I really like this update and so do our customers. This update allows our customers to not only view the time the lead is inserted into their system but also elapsed time since it has been touched. You can see how long a lead is sitting and you can see the time zone that the lead resides in with +1, +2, or +3 to tell you how many hours there is between your time zone and the leads time zone. This was a survey recommendation we received from our clients. We send out surveys once a month asking our customers what updates they would like to see. We take recommendations and pick the top 5. We then let our customers vote on what features would be most useful to them. Listening to our customers has helped ClickPoint understand the customer and what they need to work more efficiently. I hope after a couple of years the updates… Continue reading →
One of the benefits of being a software provider to both lead sellers and lead buyers is data metrics. We have the ability to work with lead scoring, reporting, and metrics that can give us valuable insight into the world of leads. Which leads work best? I will tell it like it is. If you want to spend less time chasing leads there is a strong movement towards offline marketing like radio, tv, and direct mail. These avenues are helping companies spend less time trying to chase down leads. However, if you have the right software that can help you make educated decisions, leads generated online can be more cost effective. It all comes down to cost per closed deal. Continue reading →
