For decades lead generation and lead management experienced very few significant changes, but now the field is constantly in flux thanks to social networks that have thrown a wrench into many lead generation strategies. It’s not just that marketers have to adjust their plans to these new social networks, they also have to stay up to date as Twitter, Facebook, Linkedin and the smaller networks continuously tweak their functionality. Each new feature can completely operate lead automation practices because what works well one month might be completely irrelevant the next. For example, Facebook recently revamped their Facebook Insights tools which work as a sort of analytics for Facebook pages. If you’re using Facebook to generate leads, here are three key areas to pay attention to over the next couple months and work into your lead generation strategies. Continue reading →
