Drip E-Mail Marketing gives you the ability to intelligently market to your leads. You can set date and time delivery points that keep your information in front of your leads.
You can also set trigger based e-mail delivery. Trigger based e-mail delivery sends an e-mail to your customer based on an event or action. If a lead were to get updated from pending to closed status you would send an e-mail informing the customer of the update. This process keeps your customer informed through the sales cycle and informed about the steps that are moving them closer to the finish line.