Achieve 122% Lift in Qualified Lead Volume with Lead Management

Aug 04, 2014Sales Tips

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DirectBusinessLending.com Achieves 589% Lift in ROI, & 122%Lift in Qualified Lead Volume with LeadExec Lead Management and AdWords Integration

Like most lead generation companies, DBL suffered from a significant percentage of unqualified leads. Customers are often entering false or erroneous credentials, or simply not the target customer needed.  LeadExec has long been used to collect and score leads before routing them to the call center CRM, SalesExec. This process includes checking name, email, phone number, address, and other custom criteria to remove unqualified leads, and score remaining qualified leads.

Adwords search is the primary source of leads, but acquiring leads at a good CPL (Cost Per Lead) was not the problem. Achieving the volume of qualified leads in order to scale the business at the right CPL was a different story.  The challenge was to determine the relationship between converting keywords and qualified leads in order to remove wasted marketing spend and focus on keywords that resulted in profitable closed deals.

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Gabriel Buck

Gabriel Buck

Combining years of startup entrepreneurial spirit, with hard work and a healthy dose of passion, Gabe has created a winning culture at ClickPoint Software. He is passionate about lead management, customer service, easy-to-use software design, and creating tools that help marketers create more valuable leads. You can find him in the trenches looking to improve any sales or marketing process in need of improvement.