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How to Build Your Facebook Presence to Create More Leads

Nov 04, 2011Lead Generation System
Hate it or love it, Facebook is the platform your business absolutely needs to build a presence on. No other social network comes close to offering an audience that is as eager to engage with your product. There’s a reason why Facebook is inching closer to gaining its 1 billionth account – yes it’s addictive, but it’s also provides the highest quality user content that people care about. 90 percent of consumers trust recommendations from people they know 67 percent spend more online after recommendations. If your small business is selling products online, then Facebook can be a fantastic way to find more leads. Here are a few ways to snag some of that Facebook traffic for your small business website.Read More

The Principles of Tech Support

Oct 10, 2011Business & Life
“Tech Support” is a phrase I sometimes hear uttered with the vehemence of a curse word. Whether you’re struggling through the installation of a new printer on your home computer or wondering why your CRM software isn’t doing what you thought it would do, tech support personnel can be seen as either a necessary evil, or your light at the end of a very long, dark tunnel. Over the past four years I’ve come to learn that two key elements make the difference in good tech support vs. The Other Kind.Read More

Refining Our Process Workflow: Bug Tracking in Team Foundation Server 2010

Oct 10, 2011Business & Life
Recently, our CEO, Gabe Buck, brought our entire office into our conference room for a Monday morning meeting. Among many other topics, he asked our entire team the following question, “What do you think differentiates a company like ours from other similar companies in our industry that separates us from the competition?” Many answers were thrown around such as tenacity, attention to detail, reliability, and all of the other answers you might hear that are tossed around in a motivational company meeting. One term that did catch my attention was adaptability. Was it that I felt adaptability was more important that reliability or attention to detail? No. Was it that our company was not reliable or attentive to the needs of our customers?  Absolutely not! Perhaps it was just true, that adaptability was something that our company has embraced and keeps us one step ahead of our competition.Read More

Lead Distribution IVR Phone Systems Simplified

Aug 31, 2011Lead Generation System
For many new customers to ClickPoint Software’s lead distribution platform, LeadExec, having an IVR system is a tempting marketing venture, but not everyone is entirely comfortable with this technology.  For this reason, I would like to take the time to explain the benefits and ease of using an Interactive Voice Response system, so that you can determine whether or not it would be a better way to attract more leads to your business.  In a study performed by Baylor University, it was found that, next to referrals, IVR lead capture was the most productive form of lead generation ( More