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Gabriel Buck

Gabriel Buck

Combining years of startup entrepreneurial spirit, with hard work and a healthy dose of passion, Gabe has created a winning culture at ClickPoint Software. He is passionate about lead management, customer service, easy-to-use software design, and creating tools that help marketers create more valuable leads. You can find him in the trenches looking to improve any sales or marketing process in need of improvement.

Increase Lead Generation ROI with Lead Management Solutions

Feb 11, 2018Lead Generation System / Lead Management Software / Sales Compliance
How do sales team increase sales with pull lead distribution?  This is a question we get quite often at ClickPoint Software.  Additionally why does pull tend to work better than push?  First of all pushing leads to agents assumes your agents are self-motivated to work leads without any oversight.  We all know this doesn’t work. If you expect that you are going to push leads to sales members and they are going to consistently work leads (call and email) the appropriate amount of times you are in for a long ride.Read More

Lead Scoring Will Help You Build a Winning Lead Management System

Oct 18, 2017Business & Life / Lead Generation System / Lead Management Software
Buying or creating leads without lead scoring is a recipe for disaster Making sure you don’t send bad leads to your clients is no easy task. So how can you build a winning Lead Distribution system that ensures you never send bad leads to your customers? ClickPoint Software’s flagship product, Leadexec has made it easy.Read More

Free Guide: Closing the Loop: Integrate Marketing Automation, Lead Management and CRM

Jul 01, 2017Lead Generation System / Lead Management Software / Sales Software Best Practices
Circular thinking for marketers Mostly, people think in straight lines. Some find lateral thinking good for innovation and problem solving. However, for some problems, the best solution is circular thinking. That’s the best way to approach combining Marketing Automation (MA), Lead Management Automation (LMA) and Customer Relationship Management (CRM) tools.Read More

Who Clicks On Lead Generation Banner Ads?

May 18, 2017Dev Corner / Lead Generation System / Sales Compliance
Banner ads have come under fire a lot lately as being an outdated fad of internet marketing. Find some best samples of professional banners at: Merry Christmas banners | 1DayBanner.com.Gawker Media CEO Nick Denton recently declared that banner advertisements are dead, in that they don’t generate the advertisement revenue for his websites as they once had in the past, meaning people just don’t click on banner ads as much as they used to. Using banner ads for lead generation can still get results, but one of the biggest factors is knowing who your target audience is, and if they’re the type that are more likely to click on banner ads. Regardless it’s now more important than ever to contact leads generated from banner campaigns fast and you need a lead management solution to do it. You also need to track your results with analytic tools, marketing automation, and ROI from campaigns in real-time. The fast you can analyze your results the better you can change course and make changes that are needed. Here’s a great infographic on who is still clicking on banner ads:Read More

Why Google’s Display Ads Are More Effective Than Facebook’s

May 16, 2017Lead Generation System / Sales Software Best Practices
Facebook has been the Internet’s darling for the past eight years, throwing the funnest party on the internet that everyone wants to attend and marketers want to use to their advantage. Before the dawn of Facebook’s triumph, Google reigned supreme as the go-to solution for Internet Marketing. Facebook has managed to steal a lot of Google’s thunder, but a recent study has show that even though Facebook has all the hype, Google’s display ads are eight times more effective than Facebook’s.Read More