Category: Marketing and Lead Gen

Announcing Enhanced Lead Information & Analytics for Marketing Teams

Apr 24, 2018ClickPoint News / Marketing and Lead Gen
SalesExec is designed to help marketing managers improve lead quality by instantly capturing leads from a variety of sources while providing real-time reporting which highlights metrics needed to pinpoint underperforming lead sources. We are excited to announce that we have released new marketing campaign attribution and analytics, giving marketers the ability to track Marketing Channel…Read More

Is Your Website Really Built to Maximize Sales Leads?

Dec 06, 2016Marketing and Lead Gen
  Some company websites are lead generating machines, while others just kind of sit there without doing much of anything. Which kind of lead generation website does your company have? Internet marketing firm Straight North recently published the white paper 10 Ways to Make Your Lead Generation Website Convert on the First Visit to give…Read More

Free Guide: Closing the Loop: Integrate Marketing Automation, Lead Management and CRM

Jul 01, 2015Marketing and Lead Gen
Circular thinking for marketers Mostly, people think in straight lines. Some find lateral thinking good for innovation and problem solving. However, for some problems, the best solution is circular thinking. That’s the best way to approach combining Marketing Automation (MA), Lead Management Automation (LMA) and Customer Relationship Management (CRM) tools.Read More

A Great Landing Page is Where You Start, Then It’s All About Lead Management

Jun 03, 2015Marketing and Lead Gen
Lead generation a science expressed as the art of the landing page The science of lead generation continues to evolve. Many organizations now have the design of webpages to maximize clicks and generate leads down to a fine art. Talented user experience (UX) designers are essential members of any web team.Read More

Lead Nurturing Is All About, Laying the Bricks

Jul 07, 2014Marketing and Lead Gen
Rome wasn’t built in a day, but they were laying bricks every hour, if you build it they will come, you get the idea. Enough with the Clichés. Drip email marketing is a feature that is always ever evolving, brilliantly crafted within our SalesExec lead management software solution. SalesExec lead nurturing enables users of our system to implement an easy-to-use method for marketing to their leads. Lead nurturing is a powerful marketing strategy, if implemented correctly. In comparison to other forms of marketing, where you can experience difficulty in tracking your return on investment (ROI), lead nurturing is straightforward, easy to quantify, and low on risk. A well-structured sales lead nurturing campaign develops a relationship between your business and your lead or prospect. It’s one of the many successful features that benefit the users of SalesExec and this ladies and gentlemen is where we separate ourselves from the pack.Read More