There’s no denying that the Internet has completely changed the conventions of marketing. Blasting TV ads and erecting billboards – outbound marketing – has now become a fairly ineffective and scorned way to try to acquire new customers. The web has empowered consumers like never before. This is great for your business because it gives customers the ability to come find you. Inbound Marketing is quickly replacing the way business acquire new customers. Rather than sending a one way message, the new tools of Inbound Marketing allow a two way communication between consumers and businesses. Not only does this lead to a reduction in marketing cost, but it allows business owners to tune into their customer’s needs and desires by earning the person’s attention rather than buying it.
Voltier Digital has created this great infographic that highlights the differences between Inbound Marketing and Outbound Marketing. Let us know your opinion on the two strategies and how they help your business in the comments below.