Inbound Marketing vs Outbound Marketing, Which Creates the Highest Quality Leads?

Oct 31, 2011Marketing and Lead Gen

There’s no denying that the Internet has completely changed the conventions of marketing. Blasting TV ads and erecting billboards – outbound marketing – has now become a fairly ineffective and scorned way to try to acquire new customers. The web has empowered consumers like never before. This is great for your business because it gives customers the ability to come find you. Inbound Marketing is quickly replacing the way business acquire new customers. Rather than sending a one way message, the new tools of Inbound Marketing allow a two way communication between consumers and businesses. Not only does this lead to a reduction in marketing cost, but it allows business owners to tune into their customer’s needs and desires by earning the person’s attention rather than buying it.

Voltier Digital has created this great infographic that highlights the differences between Inbound Marketing and Outbound Marketing. Let us know your opinion on the two strategies and how they help your business in the comments below.

[via Mashable]

Gabriel Buck

Gabriel Buck

Combining years of startup entrepreneurial spirit, with hard work and a healthy dose of passion, Gabe has created a winning culture at ClickPoint Software. He is passionate about lead management, customer service, easy-to-use software design, and creating tools that help marketers create more valuable leads. You can find him in the trenches looking to improve any sales or marketing process in need of improvement.