Lead Generation and the Provider

Oct 20, 2009Marketing and Lead Gen

Making the Grade will be my new series that focuses on one online marketing and lead generation company per month.  The purpose of these interviews is to learn from companies that are successful.  I want lead buying customers to know what a solid lead source sounds like without all of the hard sell and hype.  For the first time lead buyers will be able to hear what questions should really be asked of a lead source before doing business with them.  Lead companies will hear what it’s like to run a successful lead company.  You will learn what challenges a lead company faces in the current economic environment and what opportunities are still available.

Our first guest is a ClickPoint Software client of three years.  Paramount Media has been with our company for a long time and over that term we have seen this company do all the right things.  They have a top notch website for the lead buying customers, a great lead management and lead distribution system, great landing pages, and they have a great reputation.  Listen to this interview and find out what it really takes to run a successful lead company.

[audio:http://www.clickpointsoftware.com/blog/media/audio/paramountmedia.mp3|titles=Paramount Media]

Trent Hackney
CEO
Paramount Media
www.paramountmedia.com

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Gabriel Buck

Gabriel Buck

Combining years of startup entrepreneurial spirit, with hard work and a healthy dose of passion, Gabe has created a winning culture at ClickPoint Software. He is passionate about lead management, customer service, easy-to-use software design, and creating tools that help marketers create more valuable leads. You can find him in the trenches looking to improve any sales or marketing process in need of improvement.