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mortgage lead management software

Solution Spotlight — Mortgage Lead Management Software

Jan 24, 2019ClickPoint News / Lead Management Software / Sales Engagement Platform / Sales Software Best Practices
Did you know that SalesExec Mortgage—a lead management software—is built for loan officers? With solutions like Guided Selling it’s easy for loan officers to make more calls, send Text SMS messages, and connect with more of their prospects. With the help of Lead Prioritization, you’ll be able to capture inbound calls, web leads, and direct mail response,…Read More

Who Clicks On Lead Generation Banner Ads?

May 18, 2017Dev Corner / Lead Generation System / Sales Compliance
Banner ads have come under fire a lot lately as being an outdated fad of internet marketing. Find some best samples of professional banners at: Merry Christmas banners | 1DayBanner.com.Gawker Media CEO Nick Denton recently declared that banner advertisements are dead, in that they don’t generate the advertisement revenue for his websites as they once had in the past, meaning people just don’t click on banner ads as much as they used to. Using banner ads for lead generation can still get results, but one of the biggest factors is knowing who your target audience is, and if they’re the type that are more likely to click on banner ads. Regardless it’s now more important than ever to contact leads generated from banner campaigns fast and you need a lead management solution to do it. You also need to track your results with analytic tools, marketing automation, and ROI from campaigns in real-time. The fast you can analyze your results the better you can change course and make changes that are needed. Here’s a great infographic on who is still clicking on banner ads:Read More

Why Google’s Display Ads Are More Effective Than Facebook’s

May 16, 2017Lead Generation System / Sales Software Best Practices
Facebook has been the Internet’s darling for the past eight years, throwing the funnest party on the internet that everyone wants to attend and marketers want to use to their advantage. Before the dawn of Facebook’s triumph, Google reigned supreme as the go-to solution for Internet Marketing. Facebook has managed to steal a lot of Google’s thunder, but a recent study has show that even though Facebook has all the hype, Google’s display ads are eight times more effective than Facebook’s.Read More

A Great Landing Page is Where You Start, Then It’s All About Lead Management

Jun 03, 2015Lead Generation System / Lead Management Software
Lead generation a science expressed as the art of the landing page The science of lead generation continues to evolve. Many organizations now have the design of webpages to maximize clicks and generate leads down to a fine art. Talented user experience (UX) designers are essential members of any web team.Read More