CPC Lead Generation Campaigns Cannot Be Your Only Source of Leads

May 11, 2012Lead Generation System
Cost Per Click (CPC)lead generation campaigns (CPC) are valuable traffic drivers. They can give you a nice boost while you’re trying to ramp up other lead generation strategies. The only problem is that CPC could be doing a lot more considering that half the time the ads don’t work. We’ve always recommended that CPC should only account for 20% of a company’s lead generation strategy. Betting the bank on CPC is one of the most unhealthy ways to try to gain long term success, and new research is proving this to be true.Read More