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Who Clicks On Lead Generation Banner Ads?

May 18, 2017Dev Corner / Lead Generation System / Sales Compliance
Banner ads have come under fire a lot lately as being an outdated fad of internet marketing. Find some best samples of professional banners at: Merry Christmas banners | 1DayBanner.com.Gawker Media CEO Nick Denton recently declared that banner advertisements are dead, in that they don’t generate the advertisement revenue for his websites as they once had in the past, meaning people just don’t click on banner ads as much as they used to. Using banner ads for lead generation can still get results, but one of the biggest factors is knowing who your target audience is, and if they’re the type that are more likely to click on banner ads. Regardless it’s now more important than ever to contact leads generated from banner campaigns fast and you need a lead management solution to do it. You also need to track your results with analytic tools, marketing automation, and ROI from campaigns in real-time. The fast you can analyze your results the better you can change course and make changes that are needed. Here’s a great infographic on who is still clicking on banner ads:Read More

Create Stronger Leads with Double Opt-In Lead Verification

Feb 12, 2013Lead Generation System
Double Opt-In provides one of the most compliant leads available Not only is double-opt in a way to ensure your lead sources are sending verified and accurate leads it also is now a requirement in most of Europe. Think about it. When you buy a lead from a lead source you never really know if the person has any real interest. You might be able to get a verification on the data but not the intent to purchase. With looming TCPA requirements double opt-in confirms interest and also allows you to display the buyers of the lead data that was just confirmed.Read More