Leader in water softeners, drinking water filters, reverse osmosis water purification systems, as well as bottle-free coolers and bottled water.
Culligan Water is a household name and they operate by a franchise-based model. Their dealers are very important to the success of the company. The corporate marketing team wanted to enable the dealers to drive more value from their leads by providing lead management with automated marketing. ClickPoint not only provided this, but was also able to integrate all in-bound phone calls so that dealers had both internet leads and phone calls in one easy-to-use solution.
Immediate Needs Included:
- A solution that would capture leads in real-time
- A solution to create a live call transfer
- An integrated lead management solution for following up with leads
- An email marketing solution for verifying leads
“With the LeadExec phone routing solution we were able to gain visibility into where our calls were coming from, as well as how they were performing. The ClickPoint team even handled our professional voice recordings. Having both internet leads and phone calls in one solution is a major advantage for our company.” Erv Rokash – Culligan Water