How can you make inside sales more enjoyable and motivating?
Sales Gamification is a bit of a buzz topic and while it has detractors I can assure you there are many benefits . Although it’s a buzz, it certainly is no passing fad. It’s being applied in businesses in a wide variety of areas to make sales systems more enjoyable and motivating.
Sales Gamification techniques are designed to leverage people’s natural desires for socializing, competition, and achievement. I love the old saying “you don’t have to outrun the bear, just your friends” because it is so true. We are a competitive society. Gaming is competitive and if you can take something as tedious as outbound dialing and add some life to it, why not? Sales gamification it can help you promote the activity you want to see in the company. Much like giving positive feedback, gamification rewards the activities you determine to be the most beneficial to the company, and to the salesperson.
I have seen a few negative articles around using gamification as a way to manipulate the already horrible corporate machine drudgery. I think the people who write this kind of article have the luxery of sitting in an ivory tower. The people doing the work on a daily basis crave creative ways to make tedious tasks be a little more enjoyable.
What are Scoreboards? Scoreboards is a reporting feature that shows the success of individuals and the team as a whole utilizing elements of sales gamification. Scoreboards show off the individual or team achievement that you want to reward with highlights that can be visualized from a scoreboard.
Here are 3 ways this helps to drive sales.
1. Better employee engagement
Scoreboards provide a strong hook to engage sales agents more deeply in their job. Simply knowing their performance is being shared across the team and with management provides a powerful call to action. If you think your sales agents would benefit from being more deeply locked into the business to hand, then Scoreboards is the tool you need.
2. Promotes sales team socialization
Scoreboards encourages higher levels of social interaction within a team. This is an important element in stimulating the team as a whole. When a team has increased levels of socialization, the members are more likely to work harder for each other. Scoreboards supports better collaborative working in the pursuit of team goals.
3. Motivate sales team performance
Scoreboards lets employees see their performance relative to other members of the team. Stimulating individuals to set higher personal goals and being able to see a real-time indication of the progress is highly motivational. Scoreboards simply let you harness the natural competitive streak of career salespeople.