The lead generation market is constantly evolving. One of the more recent evolutions is ping-post lead delivery. This type of lead routing allows lead generation companies to take on less inventory and provide more relevant leads to their lead buyers.
Ping-post delivery enables lead generation companies to deliver partial lead information to buyers before the lead is sold. This "ping" allows clients to preview a lead and decide if the lead fits their profile. If the buyer responds with a yes or positive response, LeadExec lead distribution software will then deliver the full lead data, the "post", to the buyer.
A ping might include the internet lead's state, loan amount, or credit profile but not the actual contact information. If the response comes back from the buyer that they approve the lead, LeadExec then posts the full details.
A ping tree is a lead distribution process using ping-post to deliver leads to buyers with varied lead criteria.
Ping tree distribution sends a ping to multiple buyers (the tree) at once. Each member of this tree has the opportunity to bid on the pinged leads. Ping tree distribution helps lead sellers by increasing efficiency and lead revenue by creating a competitive marketplace for the leads to be sold.
Ping trees also provide value to lead buyers. Lead buyers can be more selective with the leads they buy and have more pricing options, allowing for better budget optimization.
Get your leads to buyers or sales teams in seconds with LeadExec distribution.
Lead generation companies, lead buyers, and the consumer or lead all benefit from the ping post solution. Before ping post, lead sellers would sell their internet leads to multiple buyers and then could not control them; the buyers could then potentially sell the lead to other buyers. This process created a horrible experience for consumers simply looking for a product or service, and threatened the lead generation market.
Send partial lead information, wait for a response, then send the complete information to a lead buyer.
Create groups of buyers or a "ping tree" allowing bidding and pricing flexibility.
Sell leads using ping revenue requirements, profit requirements, profit percentage requirements, and minimum delivery count.
ClickPoint support is 100% staffed with product experts - no first-tier handlers. A dedicated client success manager is assigned to your account.