How Much Does Lead Distribution Software Cost Per Month?
What a lead seller's monthly lead distribution software bill includes: plan price, included leads and pings, overage, setup hours, and usage add-ons, using LeadExec published pricing.
A lead seller or lead generation company that asks how much lead distribution software costs per month often hears a plan price. The monthly bill also covers included lead and ping volume, overage when volume runs past the plan, setup hours, and usage add-ons. LeadExec starts at $0 on the free Starter plan, and paid plans start at $660 a month on annual billing ($825 on monthly billing). Prices on this page were checked Nov 9, 2026 against the LeadExec pricing plans page.
LeadExec is lead distribution software for lead sellers and enterprise organizations distributing leads internally. The guide on how to choose lead distribution software covers routing, ping-post, delivery, and setup checks beyond price.
What does a lead distribution software plan cost?
This page covers the LeadExec Starter, Growth, and Agency plans. Current prices for every plan are on the LeadExec pricing plans page. Starter costs $0 on monthly and annual billing. Growth costs $825 per month on monthly billing and $660 per month on annual billing. Agency costs $1,650 per month on monthly billing and $1,320 per month on annual billing.
Annual billing gives a 20% discount and requires full payment for the year upfront. Plan downgrades take effect at the start of the next billing cycle.
| Plan | Monthly billing | Annual billing |
|---|---|---|
| Starter | $0 | $0 |
| Growth | $825/mo | $660/mo |
| Agency | $1,650/mo | $1,320/mo |
What does the monthly price include?
Each LeadExec plan includes a monthly lead allowance, a monthly ping allowance, delivery threads, included account setup hours, and support. Starter, Growth, and Agency differ on those allowances, and Starter differs from Growth and Agency on support. All LeadExec plans include Customer Success support and Microsoft Azure hosting.
Starter includes 250 leads, 10,000 pings, 1 delivery thread, 1 hour of account setup, and 24-hour chat. Growth includes 10,000 leads, 100,000 pings, 2 delivery threads, 4 hours of account setup, and chat plus an account manager. Agency includes 50,000 leads, 1,000,000 pings, 3 delivery threads, 6 hours of account setup, and chat plus an account manager.
A ping is the partial-data bid request that ping-post sends to eligible buyers before the full lead posts. Sellers that run ping-post can send substantially more pings than leads in a month, so the ping allowance matters when reading a plan.
What happens when volume goes over the plan?
Ping overage applies when Growth or Agency accounts send more pings than the plan includes. Growth ping overage is $0.000155 per ping. Agency ping overage is $0.00015 per ping. Starter allows no overage. When a Starter account reaches 250 leads in a month, LeadExec pauses receiving more leads. Current overage rates for each plan are on the LeadExec pricing plans page.
What costs extra beyond the plan?
Usage add-ons sit outside the plan price and bill by check, number, or minute. Lead data validation for phone and email costs $0.02 per check. USPS address enrichment costs $0.01 per check. On Growth and Agency, local numbers cost $3.00, toll-free numbers cost $4.00, and calls cost $0.050 per minute. Extra setup hours beyond the hours included with the plan start at $155 per hour.
How does a lead seller estimate monthly cost?
A lead seller can estimate a monthly bill from published plan rates and expected volume. Count leads per month. Count pings per month. Pick the plan on the pricing page whose included leads and pings cover those counts. Add usage add-ons the account would run, such as phone and email validation checks. Add any overage past the plan allowances at the rates on the pricing page. The sum is an estimate.
Example using published LeadExec rates: a Growth account on annual billing has a plan price of $660 per month. If that account sends 120,000 pings in the month, the 20,000 pings past the 100,000 included allowance cost 20,000 × $0.000155 = $3.10. If the same month runs 5,000 phone and email validation checks at $0.02 each, validation adds $100. Plan plus ping overage plus validation equals $763.10 for that example month.
What should a lead seller ask any vendor about price?
A lead seller comparing vendors can ask five price questions about inclusions, overage, setup, add-ons, and billing terms. What does the monthly plan price include for leads, pings, setup, and support? What happens when lead or ping volume runs past the included amounts? What does setup cost after the included hours? Which usage add-ons bill per check, number, or minute? Does annual billing change the monthly rate, and when do plan changes take effect?
Clear answers show the full monthly cost.
Frequently asked questions
Is there a free LeadExec plan?
The LeadExec Starter plan is free with no expiration and includes 250 leads and 10,000 pings per month. LeadExec Starter is free forever with no credit card required.
Does annual billing save money on LeadExec?
Annual billing gives a 20% discount compared with monthly billing and requires full payment for the year upfront.
Is account setup included with LeadExec plans?
Starter includes 1 hour of account setup, Growth includes 4 hours, and Agency includes 6 hours. Extra setup hours start at $155 per hour.
What happens when a Starter account hits its lead limit?
When a Starter account reaches 250 leads in a month, LeadExec pauses receiving more leads. Starter allows no overage.
Start on Starter or review current plans
A free LeadExec Starter signup is available with no credit card required. Current plan prices, included volume, and usage add-ons are on the LeadExec pricing plans page, or request a LeadExec demo.
