Build Lead Distribution Strategies Around Your Business Model

How LeadExec Evaluates Each Lead

LeadExec evaluates each lead against the requirements and economics of every eligible delivery opportunity:

• Lead attributes, validation, quality, and compliance results
• Buyer qualifications, geographic coverage, and campaign criteria
• Pricing, priority, capacity, schedules, and availability
• Real-time Ping/Post bids
• Exclusive, shared, and semi-exclusive revenue opportunities
• Delivery responses and fallback rules

LeadExec Routing Methods

Price-based routing prioritizes qualified buyers by price and economic value.

Revenue Optimization compares eligible distribution scenarios to identify the configuration with the greater total revenue opportunity.

Priority routing gives selected buyers or campaigns first consideration based on contracts, strategic value, or configured business rules.

Weighted and percentage routing controls how lead volume is allocated across eligible buyers.

Round-robin routing distributes leads sequentially while applying filters, schedules, capacity, and coverage requirements.

Waterfall routing moves through eligible buyers in sequence following a rejection, timeout, capacity limit, or failed delivery.

Concurrent delivery sends shared lead opportunities to multiple qualified destinations simultaneously.

Routing methods combine with geographic, quality, pricing, capacity, and buyer-specific criteria.

Revenue-Optimized Lead Distribution

The buyer offering the highest individual price may not represent the greatest total revenue opportunity.

LeadExec evaluates eligible distribution scenarios, including exclusive, shared, and semi-exclusive lead sales, and can select the scenario with the greater combined revenue opportunity.

For example, a lead may have two eligible distribution options:

Exclusive: 1 buyer × $100 = $100 revenue
Semi-Exclusive: 3 buyers × $40 = $120 revenue

LeadExec can select the three-buyer semi-exclusive scenario because the combined revenue is $120, compared with $100 from the exclusive buyer.

Ping/Post and Real-Time Buyer Bidding

LeadExec supports Ping/Post distribution for lead sellers, aggregators, and marketplaces.

A ping sends selected lead information to qualified buyers. Buyers respond with a bid or rejection. LeadExec evaluates the responses and posts the complete lead to the selected buyer or buyers.

Buyer selection uses:

• Real-time bids or configured pricing
• Buyer qualifications and lead attributes
• Geography and service coverage
• Capacity, schedules, and campaign rules
• Revenue requirements and distribution rules

Geographic, Quality, and Coverage-Aware Distribution

LeadExec distributes leads using state, ZIP code, service territory, radius, and buyer coverage rules. If a buyer cannot serve the consumer's location, LeadExec continues through the remaining eligible opportunities.

Lead scores, duplicate detection, phone verification, compliance results, validation criteria, and buyer requirements determine whether a lead enters distribution. Leads requiring additional review go to Quality Control.

Distribution Beyond the First Delivery Attempt

LeadExec evaluates each delivery response and applies the configured next step following a rejection, timeout, invalid response, capacity limit, or delivery error:

• Retry delivery
• Continue to the next buyer in a waterfall
• Route to another eligible buyer or campaign
• Send the lead to Quality Control
• Record the response or failure reason

Postbacks return downstream events including acceptance, rejection, conversion, and revenue outcomes. Delivery and postback history preserve what occurred throughout the distribution process.

Shared, Semi-Exclusive, and Exclusive Lead Distribution

LeadExec supports exclusive, shared, and semi-exclusive lead distribution.

Exclusive distribution delivers a lead to one selected buyer. Shared and semi-exclusive distribution deliver the same lead to multiple eligible buyers according to the configured campaign rules.

Revenue Optimization compares eligible distribution scenarios to determine which configuration provides the greater combined revenue opportunity.

Supplier revenue percentage and revenue-share configurations manage the economics between lead suppliers and buyers.

Explainable Lead Distribution

LeadExec records delivery attempts, buyer responses, failures, fallback routing, and postback events.

Operations teams see how a lead was evaluated, where delivery was attempted, how each buyer responded, which routing path followed, and what downstream events occurred.

Advanced Lead Distribution vs. Rules-Based Assignment