Archives

12 Types Of Engaging Facebook Posts To Increase Your Lead Generation

Apr 02, 2012Marketing and Lead Gen
If you are wondering what would help you grow your Facebook community organically to get more leads, you may be running out of ideas to keep your audience engaged. To build leads you need Facebook fans who are interacting with your content so you can send them to your landing pages. If you feel like you’ve been stuck in a rut and need some new ways to engage with your potential leads try this 12 types of post to boost your engagement levels, increase your number of fans, and get more leads from Facebook.Read More

Three Metrics That Will Change Lead Generation On Facebook

Jan 20, 2012Marketing and Lead Gen
For decades lead generation and lead management experienced very few significant changes, but now the field is constantly in flux thanks to social networks that have thrown a wrench into many lead generation strategies. It’s not just that marketers have to adjust their plans to these new social networks, they also have to stay up to date as Twitter, Facebook, Linkedin and the smaller networks continuously tweak their functionality. Each new feature can completely operate lead automation practices because what works well one month might be completely irrelevant the next. For example, Facebook recently revamped their Facebook Insights tools which work as a sort of¬†analytics¬†for Facebook pages. If you’re using Facebook to generate leads, here are three key areas to pay attention to over the next couple months and work into your lead generation strategies.Read More

Thinking About Generating Leads on Facebook?

Nov 18, 2011Marketing and Lead Gen
To succeed in any business you have to know your audience. If the demographic’s you’re looking to appeal to aren’t at one watering hole then you must go find them at the next. We’ve written a couple blog posts about how Facebook can be one of the most effective places to generate new leads. People spend more time on Facebook than any other website, and when people share information on Facebook it is usually higher quality and has a higher level of engagement than other websites. Even though Facebook has the most users of any social network it’s hard to pinpoint exactly who’s on Facebook. LinkedIn is mostly business people, Twitter is heavy with journalists and young adults. But what’s the average Facebook user look like? Here’s a handy infographic from JESS3 that shows who the average Facebook user is and what they do on the site.Read More