Is Your Website Really Built to Maximize Sales Leads?

Dec 06, 2016Lead Generation System
Some company websites are lead generating machines, while others just kind of sit there without doing much of anything. Which kind of lead generation website does your company have? Internet marketing firm Straight North recently published the white paper 10 Ways to Make Your Lead Generation Website Convert on the First Visit to give businesses…Read More

Check Out This Complete Guide To Successful Landing Pages [Infographic]

May 08, 2012Lead Generation System
Landing pages are vital to any lead generation strategy because they are the exact point when a potential lead because a real lead that you can use to sell your products to. Regardless of whether you’re using an SEO, Social Media, CPC, or E-mail marketing strategy to generate leads, you need to make sure you have an awesome landing page that is optimized to to capture leads. If you’re feeling clueless about where to start with your landing pages, or just want to bone up on your knowledge and make sure your current pages are great, then this quick infographic will be your guide to getting the best landing pages setup.Read More

Try These 4 Essential Tips To Improve Your Lead Generation SEO

May 04, 2012Lead Generation System
Almost every lead generation campaign can benefit from improved Search Engine Optimization results. Organic search traffic funneled to your landing pages will yield a higher volume of leads over time. If a quick Google search of your business’s name isn’t yielding much of anything about your company, you’ve got some catching up to do on your search engine optimization, or SEO. Adding search-friendly elements and keywords to your site to improve your company website’s visibility in search engine algorithms can be a huge asset to your lead generation strategy, not to mention your business and profits. SEO optimization takes skill, but before you run out and hire an SEO team, here are a few essential tips you can try are your own and start generating more leads through SEO right now.Read More

Three Metrics That Will Change Lead Generation On Facebook

Jan 20, 2012Lead Generation System
For decades lead generation and lead management experienced very few significant changes, but now the field is constantly in flux thanks to social networks that have thrown a wrench into many lead generation strategies. It’s not just that marketers have to adjust their plans to these new social networks, they also have to stay up to date as Twitter, Facebook, Linkedin and the smaller networks continuously tweak their functionality. Each new feature can completely operate lead automation practices because what works well one month might be completely irrelevant the next. For example, Facebook recently revamped their Facebook Insights tools which work as a sort of analytics for Facebook pages. If you’re using Facebook to generate leads, here are three key areas to pay attention to over the next couple months and work into your lead generation strategies.Read More

Thinking About Generating Leads on Facebook?

Nov 18, 2011Lead Generation System
To succeed in any business you have to know your audience. If the demographic’s you’re looking to appeal to aren’t at one watering hole then you must go find them at the next. We’ve written a couple blog posts about how Facebook can be one of the most effective places to generate new leads. People spend more time on Facebook than any other website, and when people share information on Facebook it is usually higher quality and has a higher level of engagement than other websites. Even though Facebook has the most users of any social network it’s hard to pinpoint exactly who’s on Facebook. LinkedIn is mostly business people, Twitter is heavy with journalists and young adults. But what’s the average Facebook user look like? Here’s a handy infographic from JESS3 that shows who the average Facebook user is and what they do on the site.Read More