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Experian CCMP
Enterprise-grade email marketing and automation capabilities.
Source Type:
Email Marketing
Delivery Format:
API
Integration Type:
Automated Campaigns
Website:
Experian CCMP Website
Overview
The Experian Cross-Channel Marketing Platform (CCMP) integration provides enterprise-grade email marketing and automation capabilities directly from SalesExec. This powerful connection enables your SalesExec Automated Events to trigger scalable and automated email deployments and cross-channel campaigns via CCMP. SalesExec acts as the data feeder, automatically sending lead information to Experian CCMP when defined events occur, allowing those contacts to seamlessly enter pre-configured campaigns.
How It Works
When an event takes place in SalesExec, such as a new lead being added or a lead changing status, SalesExec transmits the lead’s data to Experian CCMP’s API. This integration supports both Normal campaign types, which queue sends, and Instant Trigger campaigns, which send immediately (ideal for urgent communications like password resets). To set up, you provide your Experian CCMP API credentials, obtain the necessary API Post IDs for your campaigns, and map the mandatory lead fields. Once configured, SalesExec automatically initiates these deployments, ensuring timely and data-driven outreach without manual list uploads.
Benefits
- Automated Multi-Channel Outreach: Trigger campaigns across email, SMS, and push notifications based on lead events.
- Scalable Campaign Execution: Manage high-volume marketing workflows with enterprise-grade capabilities.
- Dynamic Segmentation: Build targeted messaging using live CRM data from SalesExec.
- Enhanced Compliance: Leverage built-in audit logs and detailed reporting for regulatory adherence.
- Instant Communication: Deploy critical messages immediately with Instant Trigger campaigns.
Auth and Settings
| Setting | Description |
|---|---|
| Username | Experian CCMP API username (provided by Experian). |
| Password | Experian CCMP API password (provided by Experian). |
| Error Notification Email | Email address to receive error notifications if a post fails. |
| Retry Attempts | Number of retry attempts for failed posts. |
| Retry Interval | Minutes between retry attempts. |
Data Exchange
Inbound (Experian CCMP → SalesExec)
None
Outbound (SalesExec → Experian CCMP)
Action / Endpoint
| Action / Endpoint | Description |
|---|---|
https://api.eccmp.com/services2/api/Recipients |
For Normal‑type campaigns (scheduled sends). Posts recipient XML with mapped lead fields. |
https://api.eccmp.com/services2/api/EmailCampaign/Trigger |
For Instant Trigger‑type campaigns. Posts recipient XML for immediate send. |
Integration Field
| Field | Description |
|---|---|
| API POST ID | Campaign identifier (provided by Experian). Selectable per Automated Event to route leads to the correct campaign. |
Lead Field (mapped via automated‑event params)
| Lead Field | Description |
|---|---|
| ContactID | Populated from LeadUID (unique identifier for the lead in SalesExec). |
| Lead’s email address (required for all posts). | |
| FirstName | Lead’s first name (optional, mapped if available). |
| LastName | Lead’s last name (optional, mapped if available). |
| … | Any additional SalesExec lead field can be mapped to a CCMP XML field as needed for the campaign. |
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