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FullContact
Enrich lead records with social profiles, photos, and demographic data.
Source Type:
Data Enrichment
Delivery Format:
API
Integration Type:
Lead Enrichment
Website:
FullContact Website
Overview
The FullContact integration enhances your lead records in SalesExec by leveraging a powerful identity-enrichment API. When a sales representative views a lead, SalesExec can query FullContact to retrieve high-value public information, such as verified social profiles and a profile photo. This provides your reps with richer talking points and a more complete understanding of each lead, empowering more personalized and effective outreach.
How It Works
When a rep opens the Social Media panel on a lead in SalesExec, the system initiates a query to FullContact using the lead's email address. The data retrieved from FullContact, including contact information and social profiles (like names, URLs, and photos), is then stored in a local cache (updated hourly) within SalesExec. This enriched data is then displayed in the SalesExec UI, providing immediate insights without additional clicks.
Benefits
- Enriched Lead Data: Automatically append social profiles, photos, job titles, and employer information to lead records.
- Enhanced Personalization: Gain deeper insights into leads, enabling more tailored and relevant outreach.
- Improved Lead Qualification: Better assess lead potential with enriched demographic and firmographic data.
- Verify Incomplete Submissions: Helps to complete and verify partial lead information.
- Streamlined Research: Provide reps with immediate access to public social data, saving time on manual research.
Auth and Settings
| Setting | Description |
|---|---|
| API Key | FullContact API Key (provided by FullContact; required for all enrichment requests). |
Data Exchange
Inbound (FullContact → SalesExec)
Lead Field (Social Networks)
| Lead Field | Description |
|---|---|
| Profile.Service | Social platform name—e.g., LinkedIn, Twitter, Facebook. |
| Profile.Username | User’s handle or account ID on that platform. |
| Profile.Url | Direct URL link to the social profile. |
| Profile.Photo.Value | URL of the user’s profile‑image file. |
| Name.Full | Lead’s full name (fallback when no detailed profiles are returned; used to create basic social‑profile links). |
Outbound (SalesExec → FullContact)
Action / Endpoint
| Action / Endpoint | Description |
|---|---|
https://api.fullcontact.com/v3/person.enrich |
FullContact contact‑enrichment endpoint. Posts { "email": "<lead email>" } with API key in Authorization header. |
Lead Field
| Lead Field | Description |
|---|---|
| Lead’s email address sent in the request body (required for enrichment). |
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