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Postmark
The Postmark integration provides SalesExec with a fast, reliable transactional email delivery service, ideal for confirmations, password resets, and other single-recipient messages.
Source Type:
Transactional Email Service
Delivery Format:
API
Integration Type:
Transactional Email
Website:
Postmark Website
Overview
The Postmark integration provides SalesExec with a fast, reliable transactional email delivery service, ideal for confirmations, password resets, and other single-recipient messages. SalesExec can route specific emails through Postmark based on internal weighting, ensuring critical messages are delivered quickly and securely. Postmark’s API integration allows for real-time status tracking and compliance with unsubscribe requests.
How It Works
When an email is sent from SalesExec, the system uses the Postmark SDK/API to post the message to your configured Postmark account. Postmark returns a Message ID and status, which SalesExec logs for tracking and auditing. If the email includes an unsubscribe link, Postmark will call a SalesExec endpoint to flag the lead as Do Not Contact, ensuring compliance with opt-out requests. This integration is typically used for transactional emails, but can complement other email services like SendGrid.
Benefits
- Reliable Transactional Delivery: Ensure critical emails (confirmations, password resets, etc.) are delivered quickly and reliably.
- Real-Time Status Tracking: Instantly log message IDs and delivery status for auditing and troubleshooting.
- Compliance Support: Automatically process unsubscribe requests to maintain compliance.
- Flexible Routing: Use Postmark alongside other email services for optimal deliverability.
- Seamless Integration: Direct API connection for fast, secure message handling.
Data Exchange
Inbound (Postmark → SalesExec)
Action / Endpoint
| Action / Endpoint | Description |
|---|---|
POST /api/DoNotContact/ProcessUnsubscribe |
Called by Postmark when a recipient clicks the unsubscribe link in an email. Flags the lead as Do Not Contact in SalesExec. |
Unsubscribe Callback Payload
| Field | Description |
|---|---|
| accountGuid | Account identifier |
| trackingGuid | Email tracking identifier |
| unsubscribed | Timestamp of unsubscribe action |
Outbound (SalesExec → Postmark)
Action / Endpoint
| Action / Endpoint | Description |
|---|---|
PostmarkSendService |
Sends email content from SalesExec to the configured Postmark account. |
Message Fields
| Field | Description |
|---|---|
| From | |
| To | |
| ReplyTo | |
| Cc | |
| Bcc | |
| Subject | |
| HtmlBody | |
| message.AddAttachment | |
{{{ pm:unsubscribe }}} |
Unsubscribe tag (added automatically if missing so Postmark renders the unsubscribe URL) |
Message Meta Fields
| Field | Description |
|---|---|
| LeadUID | |
| AccountUID | |
| UserAccountUID | |
| TrackingId |
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