Postmark

Overview

The Postmark integration provides SalesExec with a fast, reliable transactional email delivery service, ideal for confirmations, password resets, and other single-recipient messages. SalesExec can route specific emails through Postmark based on internal weighting, ensuring critical messages are delivered quickly and securely. Postmark’s API integration allows for real-time status tracking and compliance with unsubscribe requests.

How It Works

When an email is sent from SalesExec, the system uses the Postmark SDK/API to post the message to your configured Postmark account. Postmark returns a Message ID and status, which SalesExec logs for tracking and auditing. If the email includes an unsubscribe link, Postmark will call a SalesExec endpoint to flag the lead as Do Not Contact, ensuring compliance with opt-out requests. This integration is typically used for transactional emails, but can complement other email services like SendGrid.

Benefits

• Reliable Transactional Delivery: Ensure critical emails (confirmations, password resets, etc.) are delivered quickly and reliably.
• Real-Time Status Tracking: Instantly log message IDs and delivery status for auditing and troubleshooting.
• Compliance Support: Automatically process unsubscribe requests to maintain compliance.
• Flexible Routing: Use Postmark alongside other email services for optimal deliverability.
• Seamless Integration: Direct API connection for fast, secure message handling.

Data Exchange

Inbound (Postmark → SalesExec)

Action / Endpoint

Unsubscribe Callback Payload

Outbound (SalesExec → Postmark)

Action / Endpoint

Message Fields

Message Meta Fields