Zillow

Overview

The Zillow integration empowers SalesExec to capture high-intent mortgage leads directly from Zillow’s extensive consumer marketplace in real time. This inbound lead provider integration ensures that the moment a mortgage lead is generated on Zillow, it is posted directly into your SalesExec solution. With an intuitive mapping tool, you can effortlessly align Zillow’s comprehensive lead fields with your SalesExec lead fields, guaranteeing immediate follow-up by your sales team and a significant boost in your speed-to-contact.

How It Works

Zillow transmits lead data (typically in JSON format) to a specific SalesExec lead-receiver URL (e.g., https://zillowapi.sales-exec.net/LenderContactNotification/{Token}). The {Token} in this URL is used by SalesExec to select the correct pre-configured mapping, which defines how Zillow’s lead fields (such as contact information, property details, and loan inquiry data) correspond to your SalesExec lead fields. This real-time import ensures that new Zillow prospects are instantly routed into your SalesExec campaigns, allowing your agents or sales reps to be the first to respond. SalesExec also provides controls to regenerate the posting URL or set up multiple mapping sets (e.g., for purchase vs. refinance leads) if you update your configurations after going live.

Benefits

• Real-Time Lead Capture: Instantly receive Zillow leads into SalesExec, eliminating delays and manual data entry.
• Enhanced Speed-to-Contact: Empower your sales team to follow up with high-intent prospects immediately, improving conversion rates.
• Customizable Lead Distribution: Route leads intelligently based on your SalesExec campaign filters, assignment rules, or territory settings (e.g., by zip code or buyer intent).
• Accurate Performance Tracking: Easily track source attribution and lead performance using detailed analytics.
• Streamlined Workflows: Automate the lead ingestion process, saving time for your agents and sales reps.

Auth and Settings

No additional auth beyond the SalesExec token embedded in the inbound endpoint.

Data Exchange

Inbound (Zillow → SalesExec)

Action / Endpoint

SalesExec System Fields (Manual Configuration)

Zillow Fields (mappable to SalesExec Lead Fields)

The following Zillow-provided fields can be mapped to corresponding custom or standard fields in SalesExec as needed:

id
created
price
type
recipient_lenderId
recipient_firstName
recipient_lastName
recipient_emailAddress
recipient_phoneNumber
recipient_nmlsLicense
sender_firstName
sender_lastName
sender_emailAddress
sender_phoneNumber
details_acceptPrepaymentPenalty
details_agentBusinessName
details_agentEmailAddress
details_agentFirstName
details_agentId
details_agentLastName
details_agentPhoneNumber
details_annualIncome
details_cashOut
details_city
details_closingTimelineDays
details_coborrowerFirstName
details_coborrowerLastName
details_creditReportId
details_creditReportScore
details_creditScoreRange
details_currentBacker
details_currentBalance
details_debtToIncomePercent
details_desiredPrograms
details_downPayment
details_fhaStreamlineEligible
details_firstTimeBuyer
details_harpEligible
details_hasAgent
details_hasBankruptcy
details_hasCoborrower
details_hasForeclosure
details_hasSecondMortgage
details_loanAmount
details_loanPurpose
details_loanToValuePercent
details_message
details_monthlyDebts
details_newConstruction
details_preapprovalLetterId
details_propertyAddress
details_propertyType
details_propertyUse
details_propertyValue
details_quoteId
details_requestId
details_selfEmployed
details_stateAbbreviation
details_streetAddress
details_totalAssets
details_wantsCashOut
details_vaEligible
details_vaFirstTimeUser
details_vaHasDisability
details_veteranType
details_yearPurchased
details_zipCode
quote_rate
quote_apr
quote_termMonths
quote_dueInMonths
quote_interestOnlyMonths
quote_lockDays
quote_hasPrepaymentPenalty
quote_jumbo
quote_harp
quote_lenderPaidMortgageInsurance
quote_annualMortgageInsurancePremiumPercent
quote_currentBackerMustBeFannieMae
quote_currentBackerMustBeFreddieMac
quote_lenderCredit
quote_lenderCreditPercent
quote_maxAllowedLTV
quote_arm_fixedRateMonths
quote_arm_adjustmentPeriodMonths
quote_arm_index
quote_arm_margin
quote_arm_initialCap
quote_arm_periodicCap
quote_arm_lifetimeCap
quote_fha_upfrontPremiumPercent
quote_fha_annualPremiumPercent
quote_fha_streamline
quote_va_fundingFeePercent
quote_zillow_created
quote_zillow_apr
quote_zillow_upfrontCost
quote_zillow_monthlyPrincipalAndInterest
quote_zillow_monthlyMortgageInsurance
quote_zillow_points
quote_zillow_feesRolledIntoLoanAmount
quote_zillow_loanAmount
source
conciergeStatus

Read the KB article: Get Zillow leads into ClickPoint