Blog Author
Gabe Buck is the founder and CEO of ClickPoint Software. With nearly two decades of experience solving lead distribution, lead management and sales conversion challenges, Gabe has helped companies in mortgage, solar, education, and home services close the gap between marketing and sales. Through ClickPoint’s platforms - LeadExec and SalesExec - he delivers scalable, compliant solutions that drive real ROI for lead providers and buyers.
Online marketing mistakes are costly to business owners. If you do not understand how consumers use the web, you may be losing out on valuable leads. The two most common online marketing mistakes are answer marketing and ad marketing. The online marketing world is a fast changing environment. Many b
Before undertaking a marketing program, it is essential to evaluate your website from a visitor’s perspective. Be sure the time and money you are about to spend on marketing will not be wasted by sending visitors to a website that has no “grab” appeal or is difficult to navigate. The first impression will win or lose potential customers in a matter of seconds.
You have decided to generate your own leads. You have done your research on the value of CPC and SEO. You have weighed the risk vs. reward and you have had a webpage built that will put your competition to shame. So what is next? If you’ve found yourself at this very step, wondering the very same qu
Our focus today is on CPC and what a CPC specialist does to create unique leads that have high quality and ROI.
If you own a website you need to listen to this interview. This interview will save you time, money, and will provide you with practical advice for helping your website rank organically. Nathan has been working in the SEO field for many years and provides some simple rules for success. I will recap the components and all of his tips. To hear the interview go to the bottom of the article.
This is the question everyone asks me and there are so many answers it’s hard to keep it simple. It really comes down to knowledge and risk. There are many ways you can create your own leads leveraging existing technology. To do it on a grand scale you need money, knowledge, and a healthy amount of courage. It can give you an anxiety attack putting your hopes in a marketing method without knowing a predictable outcome. This is where experience, knowledge, and trial and error come into play. I will summarize the main ways that you can create leads and the benefits and risks for each.
Hello this is Gabriel Buck CEO of ClickPoint Software and we are continuing our interview series with lead companies using the LeadExec platform. Today you will get a question and answer round with Jason Burns of Hurculeads. To review there is a set criterion we use in order to decide who we interview. The companies we interview must have good standing and an excellent reputation in the online marketing industry. We want companies that have a successful model and are willing to share a bit of their success with us in an interview.
Today we announced a really cool new feature here at ClickPoint Software. I always love it when we find a way to take something currently done in the industry and make it better. 800 IVR call routing is not new. It has been around for awhile now but from what we have seen there have been limited routing capabilities. I am excited to see our development team brainstorm and come up with new routing techniques that will ultimately make our customers more money.
Ok, I know there are a lot of people out there right now holding on for dear life and I couldn’t be more sympathetic. It’s a scary time for us that fall into the generation x age range. Most of us came out of college thinking the world was at our finger tips. Saving money was something most of just
One of the benefits of being a software provider to both lead sellers and lead buyers is data metrics. We have the ability to work with lead scoring, reporting, and metrics that can give us valuable insight into the world of leads. Which leads work best? I will tell it like it is. If you want to spe
I wanted to start our blog off with the story of how we became ClickPoint. I think it’s always important to get a good feel for an organization before you do business with them. In all truthfulness I never imagined that I would be running a software company. I got my started working for a site called artandinterior.co. I always envisioned myself working as the head of an ad agency, marketing company, or some kind of organization where I could use the creative side. It all happened about 6 years ago when I got my first real experience working with programmers and developers on small projects for a marketing company where I was vice president. I immediately saw that although you have to be much more patient with software there is tremendous opportunity to use your creative attributes. The first time you see something you thought of come to fruition is amazing. With software you not only get see it as it comes to life but then you get to see how the people using it react. I started to get the feeling that with the right team of creative and technical experts we could contribute something to the business community. Finding the need wasn’t hard. Working in the online marketing space which hasn’t fully matured was and still is an industry full of opportunity. Literally every week you hear from someone that they wished their software could do something that would make their lives better. Picking exactly which direction with so many to choose from is not as easy as it sounds. You have to listen to what customers, friends, colleagues, and industry experts are telling you. Most importantly you have to do the research and come to your own conclusion.
