Blog Author
Gabe Buck is the founder and CEO of ClickPoint Software. With nearly two decades of experience solving lead distribution, lead management and sales conversion challenges, Gabe has helped companies in mortgage, solar, education, and home services close the gap between marketing and sales. Through ClickPoint’s platforms - LeadExec and SalesExec - he delivers scalable, compliant solutions that drive real ROI for lead providers and buyers.
Double opt-in is more than a compliance checkbox. It's a powerful strategy to improve lead quality, engagement, and conversion rates. By verifying user intent and contact information, marketers can protect their domain reputation, meet global regulations, and increase ROI from every campaign.
One of the key aspects of Lead Management Solutions is a customizable workflow process. The question is quite simple; is it easy to setup and understand? Before I answer that question, let me tell you why it’s important. The reason why customizable workflows are so important is that every company has different ways they go about pushing a lead through the funnel. For us at ClickPoint, we start with a new lead and then we go through a set of calls and emails until we get a response. Once we have a response, it’s all about scheduling a demo.
“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” ― Steve Jobs In 2012, one of our big goals with software development has been to simplify everything. We want to create the best lead management software that gives users advanced options in a hassle-free digital environment. We want our users to be able to focus on profit, not process. The software should be almost transparent to them. Leads should flow through to users sales pipelines with the velocity and grace of a bald eagle. Making the changes to simplify our software hasn’t been easy. In fact, it’s been a difficult process. But we feel that the extra effort we’ve put into understanding the core of our software and removing its complexities will be a huge benefit to users. Lead Exec 4.0 is the embodiment of our focus on simplicity. We’ve made some radical changes to the software that we’re really excited to show the world at LeadsCon, but here’s a glimpse of some of the awesome changes you’ll find in LeadExec 4.0 when it’s launched later this month:
Most companies are making strong pushes on Facebook and Twitter to generate leads via social networks. These platforms work for B2C companies, but a HubSpot study shows B2B lead generation is significantly stronger on LinkedIn.
ClickPoint Software received an overwhelming response from our customers when we introduced the LeadExec Referral Program. Due to the high participation we are extending the program for another two months. LeadExec customers can receive $200 towards their service when they refer a friend to us. Please see the details of the program below to claim your rewards.
“What the heck is Pinterest and how can it help me with online lead generation?” Those are two questions I’ve been hearing a lot on the web over the past week or two. On January 31st a study was released by Shareaholic that showed Pinterest drives more referral traffic than Google+, LinkedIn, and Yo
Thanks to the widespread use of Twitter, a lot of businesses are now trying to use the micro-blogging site as a viable way to generate leads. Twitter is an awesome social network for lead generation because high quality Tweets can spread faster than wildfire which. Unfortunately, we see a lot of businesses going about Twitter completely wrong and rather than generating leads from all of their efforts, they’re just adding to the noise and getting ignored.
For decades lead generation and lead management experienced very few significant changes, but now the field is constantly in flux thanks to social networks that have thrown a wrench into many lead generation strategies. It’s not just that marketers have to adjust their plans to these new social networks, they also have to stay up to date as Twitter, Facebook, Linkedin and the smaller networks continuously tweak their functionality. Each new feature can completely operate lead automation practices because what works well one month might be completely irrelevant the next. For example, Facebook recently revamped their Facebook Insights tools which work as a sort of analytics for Facebook pages. If you’re using Facebook to generate leads, here are three key areas to pay attention to over the next couple months and work into your lead generation strategies.
We will be expanding our support services to offer support from 6am to 7pm Arizona time to help our clients within the Eastern Standard and Central Time Zones. During these new hours, customers will be able to access support via chat, phone, or e-mail for our expanded coverage. We also want to inform all of our clients that we have launched a second data center in Chicago, IL.
When you hear the words “social media” you probably automatically think Facebook, or maybe Twitter. But did you know that YouTube is actually the world’s largest social media site? It’s more than a just a website full of cat videos and little kids singing along to Justin Bieber. YouTube is an amazing source of leads that will yield higher ROI than Facebook or Twitter, and you don’t have to be a huge company to carve out some space on the website.
There’s no denying that the Internet has completely changed the conventions of marketing. Blasting TV ads and erecting billboards – outbound marketing – has now become a fairly ineffective and scorned way to try to acquire new customers. The web has empowered consumers like never before. This is great for your business because it gives customers the ability to come find you. Inbound Marketing is quickly replacing the way business acquire new customers. Rather than sending a one way message, the new tools of Inbound Marketing allow a two way communication between consumers and businesses. Not only does this lead to a reduction in marketing cost, but it allows business owners to tune into their customer’s needs and desires by earning the person’s attention rather than buying it.
As small businesses continue to adopt new technologies and new ways of exploiting the online world to conduct their business, they provide a necessary boost to the local and national economy. These businesses are responsible for ’60 to 80 percent of net new jobs annually over the last decade’, according to figures published by the US Office of Advocacy, the ‘independent voice for small business within the federal government. Cost-effective daily operation has been made possible with the introduction of cloud computing in small businesses. Cloud computing has facilitated the sharing of valuable resources within a business, or even from business to business. Marketing databases, agendas, client files, leads and data, and product or service documentation can be accessed by multiple people, in different locations, on virtual servers. It is safe, cheap, and mobile.
