LeadExec + AI Assist
Automate outbound posting and lead delivery, making setup a snap.
Try AI Assist

Blog

ClickPoint Blog

Lead distribution, lead management, compliance, and sales engagement, written by the team that builds LeadExec and SalesExec.

Sales Engagement

Preparing for New Sales Software

Whether you’re a brand-new organization or a company that’s been around for a while, you should prepare your team for a successful software launch. Maybe your team has grown tired of using a shared spreadsheet for your sales efforts? Maybe your company is trying something new that's a better fit for your needs? The initial configuration of your new system will make all the difference in how effective it can be for your team.

Heath Warren

Cold Calling Attitude - Understanding Ego Drive and Empathy

Cold calling increased in 2021 by 20%. Many of those calls are robocalls, but many are real salespeople dialing phones. Some salespeople have a positive and helpful disposition. Many are slamming prospects with information about their product/service without regard to their needs and pain points. The positive, understanding salespeople will succeed with the right disposition and motivation.

Scott Crabtree

Sales Automation

The Importance of Dead Lead Tracking

Understanding lead performance is critical when you’re spending money on lead acquisition. Having a solid grasp of lead performance will also give you a deeper understanding of lead value, competitive threats, offering deficiencies, and your own sales process.

Heath Warren

Marketing

The Evolution of Brand Development in Digital Marketing

What’s the best marketing strategy for scaling your business? Allocating your digital marketing dollars and building a proper funnel can be tricky. How can you be sure that your marketing strategy will drive sales conversions? Striking the right balance between direct marketing and brand value is essential.

Anders Uhl

Sales Engagement

Avoid Complacency and Keep Your Business Vital

Success brings confidence, and that confidence can make us think that we have all of the answers. We sometimes forget that once upon a time, we didn’t. We were hungry for knowledge and did whatever we could to get it. We had mentors, we read voraciously, we asked too many questions. And because we worked so hard to figure things out then, we are thriving now. The risk that we now face is complacency.

Dave Rosenthal

Lead Management

Lead Buying Best Practices For Marketers

How to Implement Best Practices for Buying Leads Buying leads is an important consideration in any lead generation strategy. Whether your sales process is fed entirely by purchased leads, or they supplement internal lead gen programs, it's critical to understand how to get the most value from lead buying.

Gabriel Buck

Sales Engagement

Calm Down, Chaos and Change are Not the Problem

Rapid Change is Not a New Idea The idea that change is accelerating is all around us. But is life changing faster now than it did a hundred years ago? Rapid change is not a new idea. It’s most familiar to us in concepts such as Moore’s Law. We are constantly urged to work faster – faster time to answer calls, faster time with new products or services to market, faster, faster, faster – but they tend to be aspects of efficiency or competitiveness, rather than progress. Today, it’s the amount of data in the world that’s doubling every couple of years. So, when we focus on change, we need to focus on the aspects of data and information that affect our business. I will talk more about that in a bit.

Dana Messina

Lead Management

Maximizing Value from Cold Leads with a Segmentation Strategy

A lead management strategy is a vital part of any successful sales process. However, an often-neglected component of that strategy is a clear segmentation of cold leads. Whatever your contact method or cadence includes, there is always an “end-of-the-line” outcome that did not result in a sale. While your frontline sales staff may see these as dead leads, your marketing team can help to revive these opportunities with a strong lead management strategy.

Sam Sanchez