How Online Marketing Has Changed the World of Small Business
As small businesses continue to adopt new technologies and new ways of exploiting the online world to conduct their business, they provide a necessary boost to the local and national economy. These businesses are responsible for ’60 to 80 percent of net new jobs annually over the last decade’, according to figures published by the US Office of Advocacy, the ‘independent voice for small business within the federal government. Cost-effective daily operation has been made possible with the introduction of cloud computing in small businesses. Cloud computing has facilitated the sharing of valuable resources within a business, or even from business to business. Marketing databases, agendas, client files, leads and data, and product or service documentation can be accessed by multiple people, in different locations, on virtual servers. It is safe, cheap, and mobile.
