Lead Distribution
Pay Per Lead (PPL) vs. Cost Per Acquisition (CPA)
Pay Per Lead vs. Cost Per Acquisition
ClickPoint Blog
Lead distribution, lead management, compliance, and sales engagement, written by the team that builds LeadExec and SalesExec.
TCPA DNC Compliance Checklist for Lead Sellers
Compliance rules apply to lead collection, routing, and delivery. Problems surface quickly when controls are missing or manual processes fall short. Missing consent records, outdated DNC scrubs, and routing outside coverage areas often first appear as returns, refunds, and billing disputes.
Marketing
How Home Services Teams Improve Lead Quality Over Time
TL;DR Consent and delivery issues in home services lead programs usually show up after leads are sold, not when they are captured. When consent records are fragmented or hard to reconstruct, buyers pause, return, or discount leads to manage risk. Programs with consistent capture, clearer records, and visible delivery health spend less time resolving disputes and more time scaling volume. Over time, that stability improves lead quality, acceptance rates, and cash flow.
Lead Distribution
The Difference Between a Lead Seller and a Lead Business
Most companies that sell leads believe they are running a business.
Lead Distribution
HTTP POST for Seamless Lead Delivery
HTTP POST is the most widely used and recommended method for sending lead data to an endpoint. It places information in the request body rather than in the URL. POST is an HTTP method used to send data to a server so the server can create or process a new record. POST is an HTTP method used to send data to a server so the server can create or process a new record. This helps protect personal data from appearing in logs or browser history and supports structured JSON or XML payloads. When delivered over HTTPS, POST provides an encrypted and reliable method for transferring leads in real time.
AI
2025 Wrap Up for ClickPoint Marketing
Seasons greetings! As 2025 winds down, here’s my big takeaway and a foundation of my strategy for ’26. I almost hate to say it because it’s so clichéd, but it’s AI stuff. I have to confess, the whole “AI” project feels a bit nefarious. Every glimpse I get of the industry of AI itself, the more turned off I am by the environmental impacts, the exaggerations of AI’s ability (some predicted that it would have killed us all by now), and the evil-villain antics of what we now refer to as the “tech oligarchy.”
ClickPoint News
The 7 Metrics That Predict Whether a Lead Seller Will Survive the Year
Most lead sellers think they are in a marketing business.
Marketing
AI Assist for Lead Delivery
AI is changing how people interact with complex systems. In marketing, it already shapes visibility, optimization, and content strategy. In software, its role is more direct: it can guide users through structured processes, and remove some of the technical busy work. Lead delivery is one of those processes, and it’s where we're rolling out our new AI Assist feature.
Understanding the CPRA and Marketing Compliance
How the California Privacy Rights Act reshapes marketing data practices and redefines consumer trust. The California Consumer Privacy Act (CCPA) changed how businesses collect and disclose personal data. It introduced transparency and gave consumers more control over how their information is used. As consumers and regulators called for stronger accountability, a new law emerged: the California Privacy Rights Act (CPRA).
Compliance
HECVAT for EDU Marketers
HECVAT The Higher Education Community Vendor Assessment Toolkit (HECVAT) is a security questionnaire colleges use to assess vendor risk. It has increasingly become a standard vendor qualification requirement in higher education. Developed collaboratively by EDUCAUSE, Internet2, and the Research and Education Networks Information Sharing and Analysis Center (REN-ISAC), HECVAT provides a common framework for vendor security assessments.
Apple Call Screening for iPhones
Apple iOS 26 Call Screening Apple’s release of iOS 26 Call Screening changes how iPhones handle calls from unknown numbers. Instead of letting these calls ring or silencing them outright, the system intercepts them. Callers are prompted to state their name and reason for calling, and that response is transcribed on the recipient’s screen in real time. Users then choose to answer, ignore, or block.
Marketing
Understanding Title IV and Federal Student Aid
Why Title IV Matters Title IV of the Higher Education Act of 1965 is the foundation of federal student aid in the United States. It governs how Pell Grants, federal loans, and Work-Study funds are awarded, and it establishes the rules that institutions and students must follow to remain eligible.
