Lead Management System And Communication
Solution For Loan Officers
Clients in the financial sector rely on ClickPoint with RingResponse to move the needle, capturing more ROI from sales and marketing channels, while separating themselves from their competitors.





Mehdi Amini
Owner, American Mortgage Group
"ClickPoint customized the sales solution around our needs, allowing us to reach more prospects at critical stages of their buying journey. As a result we increased total sales applications by 20%."
Move The Needle With Intelligent Sales Enablement
- Guided Selling
- Automate Sales Marketing
- Prioritize Sales Activities
- Outbound Dialing
- Inbound Call Management


Improve Sales Efficiency With Omni Channel Communications
Featuring RingResponse Communications Suite with Inbound Call Routing, Local Presence, and Pre-Recorded Voice Mail Drops help loan officers achieve higher contact rates leading to more applications.
The simplified sales screen allows loan officers to get more at-bats, enforces a high call volume culture, and reduces the need for manual lead prioritization.
The simplified sales screen allows loan officers to get more at-bats, enforces a high call volume culture, and reduces the need for manual lead prioritization.
Mortgage Sales Automation Solutions
With sales engagement solutions like Guided Selling it's easy for loan officers to make more calls, send Text SMS messages, and connect with more of their prospects. With the help of lead prioritization, you'll be able to capture inbound calls, web leads, and direct mail response, routing them instantly to loan officers, ensuring lead response is under 3 seconds.

Generate More Applications With Proven Lead Follow Up Practices
Using ClickPoint Lead Management, American Mortgage Group experienced the following benefits:
- An increase in total applications by 20%
- A decrease in cost per lead by 30%
- An increase in loan officer and manager efficiency
Contact 40-60% More Of Your Leads With Local Presence Dialing
Loan Officers improve contact rates by 40-60% by calling into other states with a local number that shows up on caller ID. Loan officers can deliver pre-recorded voicemails with the click of a button.
- Outbound dialing with local presence
- Purchase any area code individually
- The solution automatically detects which local area code to use


Engage In More Conversations By Sending & Receiving Text SMS Messages
Connect with 60% more of your leads with Text SMS vs. email nurture with Text SMS.
Create Text SMS templates for the whole team to use, with built-in compliance features.
Create Text SMS templates for the whole team to use, with built-in compliance features.
Why Are Call Flows Important
To Your Mortgage Marketing And Leads Program?
To Your Mortgage Marketing And Leads Program?
Creating call flows gives you the ability to route inbound calls from direct mail, offline advertising, digital advertising, allocated marketing attribution, and route calls to the appropriate loan origination team.


Easily Make 300+ Outbound Dials Per Day
Loan officers can have leads automatically prioritized, request a new lead, let the solution determine the best fit, while providing an all-in-one dialing solution that works with any phone system.
Reach Customers At Just The Right Time With Automated And Drip Email Nurture
Create your emails or use mortgage templates designed to increase open rates for Purchase, HELOC, and Refinance offers.
- Deliver every email and track open and success rate
- Loan officers get instant notifications when email are opened

Going Beyond A Mortgage CRM Software
Loan officers primary responsibility is to close loans, not learn new complex software solutions that are continually introduced as "The Next Big Thing". Imagine the benefits of your loan officers having one solution that manages inbound calls, outbound calls, texting, email, and lead prioritization. Loan officers want simplicity so they can do what they do best; be on the phone with interested applicants talking about their loan.

Get Leads Flowing With Simple Lead Source Integration
Fully integrated with the lead sources you love, like LendingTree, Zillow, and more. Simply map your fields and flip a switch to start getting internet leads routed instantly to your loan officers.
Highlight Achievement And Motivate Your Team With Real-Time Reporting
Scoreboards will help your loan officers and teams see where they stand with calls, emails, applications today, this week, this month. Dashboards will help management pinpoint underperforming lead sources while performance reports will show loan officer performance.


Connect The Applications That Matter And Get The Data You Need
With a REST API that allows mortgage companies to tap into their lead data, the integration possibilities are endless.
ClickPoint Lead Management can easily integrate with best of breed solutions like LOS, Pricing, and Mortgage Marketing solutions like SoftVu, Experian, Third Party Lead Sources, and Direct Mail.
ClickPoint Lead Management can easily integrate with best of breed solutions like LOS, Pricing, and Mortgage Marketing solutions like SoftVu, Experian, Third Party Lead Sources, and Direct Mail.

Reduction in Lead Cost with automated multi-touch prospect follow up
+30%
+66%
Average Improvement in salesperson activity with guided selling and lead prioritization
+80%
Average increase in contacted leads with text sms vs. email
+60%
Contact rate improvement with local presence outbound dialing solution
Mortgage Lead Management Advantages
Lead Prioritization
Prioritize leads and guide salespeople to make the next call, text, email, or schedule the next appointment.
Text SMS
Communicate instantly with prospects and leads via a text sms communication center. Create text templates with compliance and opt-out features.
Email Marketing
Convert more of your leads by automating email, delivered at critical stages of the customer journey.
Local Presence
Call more leads with integrated click-to-dial, power dial, and preview dial with local presence. Purchase individual area codes and increase contact rates.
Sales Scripts
Create dynamic sales scripts to help your sales team get off the ground fast without a ton of training.
Notifications & Screen Pops
Respond to new leads instantly with a notification and screen pop for phone calls, opened emails, text replies, and upcoming appointments.
Inbound IVR & Call Tracking
Purchase local or toll-free numbers and use them to capture and route calls from Google CPC campaigns, direct mail, billboards, or landing pages.
Scoreboards
Real-time interactive sales scoreboards highlight team achievement and keep your team on track.
Mobile
Manage your leads from anywhere with mobile lead management for both Android and IOS.
Ready To Get Started?
If you combine all of these marketing and communications features, they will help your loan officers connect with more opportunities, with very little manual involvement. The results speak for themselves, enterprise companies like Freedom Mortgage trust ClickPoint to manage their leads, sales, and sales process to drive more revenue from every lead.